AR in Mario Kart: Bowser’s Challenge Theme Park Ride

By 6/04/2022 12:42:00 PM , ,

Universal Studios Hollywood shared details of Super Nintendo World™ signature ride, “Mario Kart: Bowser’s Challenge,” opening early 2023, which features cutting-edge Augmented Reality.

Augmented Reality in Mario Kart: Bowser’s Challenge Theme Park Ride at Universal Studios Hollywood

Inspired by MARIO KART™ Video Game Series, this all-new technologically-advanced ride seamlessly fuses augmented reality with projection mapping technology and actual set pieces along a moving ride track.

This opening at Universal Studios Hollywood represents the first SUPER NINTENDO WORLD to debut in the United States, designed to transport theme park guests and Nintendo® fans into the world of Mario, Luigi and Princess Peach to be part of the Mushroom Kingdom.

The ride is a multi-sensory experince of color, sound and movement that invites guests to navigate familiar environs through the use and integration of head mounted augmented reality (AR) goggles—a key point of differentiation that distinguishes this ride from other theme park attractions.

Mario Kart: Bowser’s Challenge at SUPER NINTENDO WORLD Opens Early 2023

From the depths of the dungeon within Bowser’s Castle, guests will climb aboard stadium-style, four-seat Mario Kart vehicles inspired by the video game, put on their AR goggles …and then with a 3-2-1 GO! signal from Lakitu, they will be off to the races.

The premise is simple but challenging, and will appeal to guests of all ages, regardless of gaming experience. As part of Team Mario, guests will steer through courses underwater and in the clouds to compete for the Golden Cup, while collecting coins to defeat Team Bowser and win.


From a partnership with Nintendo and Universal Creative, SUPER NINTENDO WORLD will deliver exhilarating entertainment with innovative technological, inspired by characters and video games, that will appeal to Nintendo fans.

The immersive land will be a visual of vibrant colors and architectural ingenuity located within a newly expanded area of Universal Studios Hollywood, that will feature the ride, “Mario Kart: Bowser’s Challenge,” and interactive areas, to be enjoyed by the whole family, along with themed shopping and dining to enhance the entire experience.

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