Cloudco Entertainment has launch the Care Bear Stare campaign, a global celebration of one of the most cherished moments in Care Bears™ history.

New research reveals that 3 in 4 Americans now want toys that teach kindness—and over 80% of parents and grandparents are prioritizing emotional wellbeing, inclusivity, and positive values when choosing toys.

Care Bears have been leading the way in that mission for over 40 years, proving that toys can be more than just fun.

First introduced over 40 years ago, the legendary Care Bear Stare returns with a fresh new video interview featuring the original cast of Care Bears, a series of joyful real-world and digital activations, and a movement for fans across generations to harness the power of togetherness and caring spirit in 2025.

The Care Bear Stare sees the Care Bears unite, align their belly badge powers, and send out a radiant beam of positivity—changing the world for the better.

In April, Cloudco latest campaign kicked off at Coachella, where Cheer Bear took the stage alongside Cam the Squishmallow, Domo Kun, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba! and more—joining legendary songwriter Paul Williams and his recent collaborators, Portugal. The Man, for a heartwarming live cover of “Rainbow Connection” and a burst of feel-good energy.

From nostalgic fans to the next generation, the Care Bear Stare campaign invites everyone to get involved through a series of activations.

• Exclusive Video Premiere – A fresh take on the Care Bear Stare, debuting on social platforms and YouTube via Premier Kids on April 25, 2025
• Social Media Magic – Meme-driven, trend-led, and designed to surprise and delight, with playful combinations of Care Bears and fan-favorite friends.
• Acts of Kindness – Fans can follow and contribute to the movement using #CareBearStare, sharing real moments of care—sending a message, giving a hug, helping a friend—no gesture is too small.
• IRL Activations – The Care Bears will be popping up at major moments throughout 2025—from Coachella last week to New York Comic Con and Share Your Care Day later this year.

“Through this campaign, we’re bringing positivity to people by uniting Care Bears together along with other beloved characters in fun, unexpected ways,” said Kristeen Tibbits, Head of Global Brand Marketing at Cloudco Entertainment. “There’s a lot in store–and our hope is that the connection and delight we put out into the world will inspire others to do the same.”

Learn more, visit - www.CareBears.com