July 2, 2014

Rob Lowe Kicks Off Genworth "Let's Talk" Tour #LetsTalk #Sponsored #MC

“I wrote this while participating in a campaign for Mom Central Consulting on behalf of Genworth. I attended a live event and received a promotional item to thank me for participating.”

Last year after celebrating my moms birthday, my siblings and I started discussing who'll be in charge of care for our mom as she gets older. Being the eldest and current primary contact person, the responsibility ended up remaining with me. Which mean I need to talk with my mom about her plans for long term care. That is a nerve racking thought.

It's scary in part because it's a sensitive subject to bring up. But it's an important conversation we need to have. Did you know that

"The United States is undergoing a profound demographic change – every day, over 10,000 Americans turn 65, so that during the next forty years, the U.S. population over 65 will double, and the population over 85 will triple."

Rob Lowe at Genworth Let's Talk Tour New York

Adult children with parents in this age range need to figure out how to start this conversation. To learn how we can do this, I attended the New York City kick off event for Genworth's "Let's Talk" Tour.

At the event Rob Lowe, Actor and Genworth's spokesperson, was there to help raise awareness about the tour and encourage people to start talking about long term care.

“I’m excited to help kick-off Genworth’s #LetsTalk Tour, an initiative to help families start the conversation around long term care planning,” says Lowe. “The timing couldn’t be more perfect, as long term care is the most overlooked health and retirement security issue facing Americans today. As a father of two, I know there’s a definite need to have these sometimes awkward family conversations and more importantly, having them now versus later.”

And helping families prepare is the aim of the "Let's Talk" Tour. After the event in New York, the tour will visit other cities to meet directly with families. Since many family conversations are accompanied by coffee, the centerpiece of Genworth’s #LetsTalk event will be a three story tall mug, covered with facts and figures about health and long term care.

Genworth Let's Talk Tour New York

During the event I visited the mug to learn more about these facts including

One survey showed that a full 75 percent of seniors said they’re comfortable talking about aging, but less than 20 percent of their children had actually engaged in a dialogue with them.

Many parents and their adult children both say they’re ready to talk more about health issues. Even so, 43 percent are waiting for the other side to bring it up first. Long term care is a conversation waiting to happen. Somebody just needs to start it. That’s exactly what Genworth aims to do with the “Let’s Talk” campaign.

To get people ready to talk, the tour will includes these fun activities:

  • Visitors will be welcome from 9 am to 7 pm. They can participate in an interactive quiz about the most surprising facts shown on the outside of the mug, and will be asked who? where? how questions: who they should talk with about long term care, where the talk might take place, and how they anticipate the talk will take shape.

Genworth Let's Talk Tour New York

  • Visitors can then go inside the mug, where they will have their photo taken with a giant mug with a message addressed to the person they named when answering the “who” question. For example, “Mom, Let’s Talk!” The photo will be emailed to them, so they can share it with friends and family, and then printed on-site with a conversation checklist on the back.

Genworth Let's Talk Tour New York

  • Everyone who participates will receive a complimentary cup of coffee and mug. Throughout the day, prizes will be distributed.

The Genworth #LetsTalk Tour is visiting five cities across the United States – New York, Chicago, Los Angeles, San Francisco and Dallas – in addition to engaging people via social media.

If the tour visits your area make sure to visit and learn how you can tell you your aging loved love, "Lets Talk". I'll be telling my mom this soon!


Aimee Fauci said...

That's cute -- the mug pic.. and it is important .. sadly some moms are in denial, esp when they have a sudden brain illness that makes them not understand right from wrong. We tell our kids to have an extra room cause we will be moving in w one of them.. we can even alternate.. with 6 kids... we could spend 2 months at each of their houses each year.. That's not asking a lot ;-)

Kay Adeola said...

I love that big mug.This is really great thank you for sharing.

Masshole Mommy said...

Haha, love that ginormous mug! It's definitely not an easy conversation to have with our parents, but it's a necessary one.

Kristen Campbell said...

Wow, this sounds like a great tour, one that is totally needed! I'm the oldest, and, if we're honest, my sister will probably never help with aging parents at all, so this is a very real discussion for me! And my husband as an only child, as well! Thanks for this post!

Coolmoms Cooltips said...

such an important topic, glad someone so prominent is lending a hand on a difficult issue to disccus

Casa Vilora Interiors said...

Yummmm! Rob Lowe is such a hottie! It sounds like a great tour.

Amanda @ Growing Up Madison said...

I've been trying to talk to my mom about this for a long time but she won't listen to me. Maybe she needed to hear Rob Lowe, maybe she might pay attention then. :)

Megan Chamberlin said...

This is an important topic. I have elderly relatives over 85, and my hubs and I know we need to talk to our parents about the future.

Helene Bludman said...

Definitely an important conversation that should happen, but it can be difficult for both sides.

Annie said...

I have this talk with my patients' family members during my therapy sessions. Very important talk & one to never take lightly...

Liz Mays said...

Ugh, it's a little bit scary to think about but it's so important to do that planning.

Melanie Burbage said...

Very important issue. I love that there's a thing going on like this. Takes important topics and makes it more approachable , like anyone can do it and there's no fuss to scare about it.

Melissa Pezza said...

What an important issue. It is so scary to think about but so important to plan for!

Krystal Butherus said...

Rob Lowe is kind of my favorite. Lots of celebrity sightings for you lately!

Sarah-Louise Bailey said...

What a great campaign, we really do need to make sure we look after the older generation. x

Amanda Ripsam said...

great idea but I feel that there could be a lot more done to help

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