Disney has debut “Disney Jr. Let’s Play!,” a global campaign designed to inspire preschoolers to experience the joy of play through Disney Jr.’s characters and stories.

Backed by clinical expertise from the Child Mind Institute about the importance of play in preschool development, the “Disney Jr. Let’s Play!” campaign taps into the playful spirit of Disney Jr. favorites like “Bluey,” “Marvel’s Spidey and his Amazing Friends,” “Mickey Mouse Clubhouse” and “SuperKitties,” which are all available to stream on Disney+.

Continuing throughout the year, the campaign will feature additional community-based activations including:

• A Disney Jr.-themed roller-skating experience from Disney Music Group at over 400 roller rinks across the country
• A “Disney Jr. Let’s Play! Party” at Disney California Adventure Park and Downtown Disney District later this summer
• The popular “Disney Jr. Live On Tour: Let’s Play!” traveling concert tour, now in its international run
• “Disney Jr. Let’s Play!” YouTube shorts, designed around preschool routines that encourage play and laughter.

Spanning original content, consumer products, music, live events, community activations and more, the campaign is designed to bring meaningful activities and experiences — inspired by Disney Jr.’s playful storytelling — into communities and the lives of preschoolers around the world.

Also announced: a first-of-its-kind collaboration between ESPN’s “Take Back Sports” initiative, Disney Jr., and national nonprofit Every Kid Sports to offer sports grants to families with preschoolers who are facing financial hardship.

These grants, available through the Fall 2025 Every Kid Sports Pass, will provide access by covering fall registration fees for qualifying applicants.

This marks the first time that the program has focused on preschool-aged children, who are often trying out sports for the first time.