Play Today offers ideas, inspiration & expert advice

By 4/08/2020 12:36:00 PM

The Genius of Play is helping families cope with stress with the launch of "Play Today" campaign, which shares both traditional and virtual play activities through a new online destination.

Spearheaded by The Toy Association, this was developed to inspire families to stay well and play on!

Research shows a direct correlation between playfulness and stress reduction. Playful people find fewer situations stressful and can use coping strategies more than people who are less playful.

Play Today aims to educate parents about the benefits of play and provide timely resources, including indoor activities to get kids up and moving, virtual play ideas, and a mega-list of at-home learning resources, to help families play and learn together at home during the COVID-19 pandemic.

To spark play inspiration, The Genius of Play has teamed up with influencer families, to share how each family is incorporating play into their day. These videos will be available at the Play Today website, along with at-home play and learning resources.

The Genius of Play will also host surprise giveaways on its social media channels with exciting toy prizes.

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