Garmin & Disney Princess vívofit jr. 2 fitness watches

Disney and Garmin International have teamed up to offer girls the vívofit jr. 2, a kid’s fitness tracker with Disney Princess-themed bands and mobile app, where interactive activities unlocks adventure and habits for lifelong health.



With two Princess-inspired design options, vívofit jr. 2 bands are swim-friendly, feature a customizable color screen, app adventures, games and step icons featuring Disney Princess characters Ariel, Belle, Jasmine, Mulan and Rapunzel, and boast a battery life of over a year.



"We are excited to once again bring the Disney magic to our wearables lineup with these new Princess-inspired fitness trackers,” said Dan Bartel, Garmin vice president of global consumer sales. “The Play like a Princess campaign celebrates kids who aren’t afraid to be bold, be daring, be kind and be different. It’s our hope to inspire and empower kids to do something cool, find adventure, and above all, keep moving."



The Disney Princess-branded vívofit jr.2 is brought to life through a corresponding app adventure, which kids explore with the help of their parents. In Magical Kingdoms: A Disney Princess Adventure, kids will help Rapunzel and Flynn Rider escape Mother Gothel, save the Emperor with Mulan, and even explore the Cave of Wonders with Jasmine.

The more they meet – and exceed – their activity goals, the more of the story they’ll get to see. In addition to uncovering additional adventures with the Disney Princesses, kids can gain access to fun games and more.


"Based on the initial success we’ve seen with Star Wars, Minnie Mouse, and Marvel Avengers on the vívofit jr. 2, we know that pairing Disney’s unrivaled characters and content with Garmin wearables encourages kids to get active,” said Kyle Laughlin, Senior Vice President, Games and Interactive Experiences, Disney Parks, Experiences and Consumer Products. “The Disney Princesses make a great addition to this line and their stories make for exciting interactive adventures."

The vívofit jr. 2 is also a valuable tool for parents and comes with a companion app (when paired with a compatible Apple, Android and Amazon Fire Tablet device) that acts as a parental personal assistant. From their compatible smart device, parents can view their child’s activity, assign chores and rewards, and schedule reminder alerts that show up on their child’s device.

By swapping out their band with an accessory band (sold separately, SRP $29.99), kids can open up a whole new world of adventure with Star Wars, Minnie Mouse, and Marvel Avengers band options.

The Disney Princess vívofit jr. 2 is available for $79.99 at retailers nationwide, including Best Buy and Target.

For more information about Garmin, visit www.garmin.com

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