Note: I was invited as media to this event. However, any personal views expressed are always 100% my own.
Did you know that Wolverine World Wide, Inc. is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel? Yeah me neither. But during the event, I had the chance to meet with executives from the Kids Group and discuss how they are kid shoe experts.
The Kids Group test their shoes by following a "Fit and Wear" Testing Protocol
- All new programs are fit tested 4 times before production
- Designated programs are wear tested on kids for 2-3 week test periods
- Partner with local child care providers for fit and test a wide range of kids footwear.
Along with making sure the footwear fits for kids, The Kids Group also makes sure it's stylish. I saw lots of on trends looks and detailing in each brand sections that will get kids excited to wear.