Filling Backpacks with Shutterfly, Baby2Baby and Rachel Zoe

By 8/04/2018 09:33:00 AM

For back-to-school, I joined Rachel Zoe, Baby2Baby and Shutterfly to help fill backpacks with school supplies - including new Shutterfly kids school products, for children in need that Baby2Baby serves in New York.

photo credit: Rachel Zoe twitter

Note: I was invited as media to this event. However, any personal views expressed are always 100% my own.

While stuffing Shutterfly backpacks, Rachel shared how she felt about the partnership.
"This partnership with Baby2Baby and Shutterfly means so much to us and to these kids. As an adult, there are so many things that matter, but honestly as a kid, your backpack and what is inside of it, is everything. This is so much more meaningful than you even know."

As a parent, I also feel strongly that kids, no matter their economic status, deserve to have all the basic needs so they can have a great start for the school year.

So along with Rachel and others at the event, I took turns filling the 250 backpacks with back-to-school essentials, including Shutterfly’s pencil cases, lunch boxes, folders, notebooks, bookmarks and more.

I was really impressed with the variety of items families can find in Shutterfly Kids Collection, which can be personalized and put together to match any kids style.

To shop the new Kids collection, visit

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  1. You caugth there for a minute when I saw Baby 2 Baby ;0) Love the look of the stationary too!!