Build Boys Self Esteem with Wonder Crew Dolls

During my visit to Toy Fair NY 2017, I visited the PlayMonster booth and had the chance to meet Laurel Wider, creator of the Wonder Crew brand of dolls for boys.

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Note: I received product sample for review purpose. Any personal views expressed are always 100% my own.

When I first learned about Wonder Crew, I loved that the focus of the dolls was to encourage boys to "feel" as well as play. As a mom of a boy, I want my son to have ALL the feeling and find ways to express himself. I don't believe boys should keep things bottled up. Or be strong and silent. I want my son to be in touch with his feelings and be able to share when he's sad, happy, scared, bored or whatever.

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Wonder Crew Buddies ($29.99-$34.99) includes 15" four diverse buddies, Will, Marco, James and Erik, each dressed in superhero gear, complete with matching mask and cape for kids.

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Wonder Crew also has three Adventure Packs. Each sold separately ($14.99 - $19.99)

  • Builder includes a construction outfit and hard hat for the buddy, and a matching vest for kids.
  • Explorer features a safari-looking outfit and hat for the buddy, and a matching hat for the child.
  • Snuggler is a set of pajamas for the buddy, and a blanket for kids! .

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So when I met Laurel, I had to thank her for bringing the Wonder Crew dolls to parents everywhere who want their sons to grow emotionally. Laurel shared that not only was she a psychotherapist but also a mother of son. So she gets it. And in more ways then one.

Laurel and I also discussed the need to support our son's self esteem, especially during the early years. As mother of a biracial son, I'm always searching for toys that LOOK like my son. There is a real need for toys for boys that offer diverse options.

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Seeing such a need Laurel shared that she made sure that her Wonder Crew came in diverse race options besides the standard "Black and White". And it's wonderful to see! But not just on the dolls themselves but also within my son.

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A few days after meeting Laurel, we received Erik and my son was SO excited. He immediately noted that Erik looked like him and claimed him as his little brother.

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Which led to a "family" playdate outside. Since Erik came with a superhero cape for himself and my son, they both took off into the park for an adventure.

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As I watch my son and Erik go through their park adventure, I knew that part of that adventure was my son continuing to see and feel that boys who look like him are included in everything. And it's normal and all good.

To learn more about Wonder Crew, visit -

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