Emma Bunton at Pampers & UNICEF 10th Anniversary Launch #PampersUNICEF

During an event hosted by Pampers to celebrate their 10 year anniversary with UNICEF, Emma Bunton (aka Baby Spice) helped launch UNICEF '1 Pack = 1 Vaccine' 10th Anniversary Campaign.

Emma Bunton at Pampers & UNICEF 10th Anniversary Launch

Note: I was invited as media to this event. No other compensation was received. Any personal views expressed are always 100% my own.

Emma Bunton at Pampers & UNICEF 10th Anniversary Launch
Emma Bunton at Pampers & UNICEF 10th Anniversary Launch

During the event, Emma shared why she partnered with Pampers and is a UNICEF ambassador to help the fight to eliminate maternal and newborn tetanus (MNT) around the world.

Emma Bunton, said:
"I feel honored to be supporting this campaign for a third year. Joining the people who have been instrumental in the success of this partnership at the very place it began ten years ago has been an unforgettable experience. Over the last 10 years this programme has helped save the lives of 500,000 newborns around the world; something I believe is an incredible achievement and something that parents in the UK should feel proud to have contributed to.

Emma Bunton at Pampers & UNICEF 10th Anniversary Launch

Watch the below video to hear what Emma shared about being a mom and this campaign.



"However, the work isn't over - something I was reminded of when I visited Madagascar last year to see the impact that Pampers' funding has had on the lives of mums and babies who have benefitted from the maternal and newborn tetanus vaccination programme. Whilst great progress has been made, there are still babies in 21 countries around the world at risk from maternal and newborn tetanus.

But, by simply buying packs of Pampers with the UNICEF logo or by engaging with campaign content online, UK parents can make a genuine difference and continue to support our wish to eliminate maternal and newborn tetanus everywhere."

Emma Bunton at Pampers & UNICEF 10th Anniversary Launch

The event also hosted an panel with Emma Bunton, Sirma Umer (VP of Baby Care, P&G) and Yoka Brandt (Deputy Exec Director External Affairs, UNICEF)

The panel shared that maternal and newborn tetanus affects families in some of the poorest areas of the world and it occurs when newborns are infected as a direct result of unhygienic birthing practices, such as cutting the umbilical cord with un-sterile instruments.

Emma Bunton at Pampers & UNICEF 10th Anniversary Launch

Once newborn tetanus has been contracted there is no real cure and it still claims the lives of 49,000 newborns every year[1], which is equivalent to one baby's life every 11 minutes[2].

Thanks to the support of parents, since the Pampers-UNICEF "1 pack = 1 vaccine" campaign began, an estimated 500,000 newborn babies have been saved[2] and a vaccine has reached a mother and her baby every second.

Since the Pampers UNICEF partnership began in 2006, Pampers funding has already helped to eliminate maternal and newborn tetanus in 17 countries.[3] However there are still 21[4] countries where the disease remains a threat.

Through the continuation of their simple "1 pack = 1 life-saving vaccine" campaign, Pampers® funding is supporting vaccination activities in 20[5] of these countries and UNICEF's work with the many partners involved in the elimination effort. This effort involves working with governments, and partnering with organizations working on the ground to expand access to this life saving vaccine

How can you help?


The Pampers-UNICEF "1 pack = 1 life-saving vaccine*" campaign has started and parents can show their support in a number of easy ways:

  • 1 pack = 1 life-saving vaccine: For each Pampers pack with the UNICEF logo purchased or Active Fit or Baby-Dry Pants pack purchased between October 1st and December 31st, Pampers will donate the equivalent of one vaccine.
  • 1 share or 1 view = 1 life-saving vaccine: For each view or share of Pampers®' special 'wishes' film, Pampers® will donate the equivalent cost of one vaccine
  • UNICEF Pledge Donations: By becoming a monthly donor to UNICEF today you can join thousands of other parents who donate every month to improve the lives of these vulnerable children

To learn more about Pampers and UNICEF 10th anniversary and help protect the world's babies against newborn tetanus, visit - www.Pampers.co.uk/UNICEF


1. Based on Child Health Epidemiology Reference Group (CHERG) of WHO and UNICEF (Lancet, October 2014)

2. * Based on WHO and UNICEF estimated figures as of February 2015

3. Burkina Faso, Cambodia, Cameroon, Cote d'Ivoire, Gabon, Ghana, Guinea Bissau, Lao PDR, Liberia, Madagascar, Mauritania, Myanmar, Senegal, Tanzania, Timor Leste, Sierra Leone and Uganda

4. Afghanistan, Angola, Cambodia, Central African Republic, Chad, Congo DR, Equatorial Guinea, Ethiopia, Guinea, Haiti, Indonesia, Kenya, Mali, Niger, Nigeria, Pakistan, Papua New Guinea, Philippines, Somalia, Sudan, South Sudan and Yemen

5. Afghanistan, Angola, CAR, Chad, DRC, Ethiopia, Guinea Conakry, Haiti, Indonesia, Kenya, Mali, Niger, Nigeria, Pakistan, Philippines, Papua New Guinea, Republic of the Sudan, Republic of South Sudan, Somalia and Yemen



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