During Toy Fair NY 2015, Alex Brands shared announcements of major licensing deals with Nickelodeon and the recent acquisition of the SHRINKY DINKS brand, along with a preview of products including infant/preschool toys, games, science kits, craft & activity kits, art supplies and Made in USA products from POOF and SLINKY.

Note: I attended Toy Fair as media. No other compensation was received. Views expressed are always 100% my own.



A few highlights I saw at the ALEX BRANDS booth include:


The Alex Brands licensing agreement with Nickelodeon offers a broad array of products based on popular characters; SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora and Friends. 27 PRODUCT DEBUTS, including Bath Games, Mosaics, Rub Art, Scra- ti, Shrinky Dinks and more


SCIENTIFIC EXPLORER - Offers many ways to expose children to science at a young age in a fun and engaging way. New products will help kids create a Jurassic paradise with Dinoland Crystals, make a giant bouncy ball that glows with Mold N' Glow Mega Ball, build a kaleidoscope with DIY Liquid Kaleidoscope and design a bug city with BUGPODZ Metropolis.


ZOOB® - Building sets foster imagination and interactive creations, with pieces that can move after they are put together stimulating further play. 2015 product introductions include two new themed-based collections – construction and space.


Each collection is available in three different sized kits with easy to read instructions for four different epic-sized models. With the ZOOB® Galax-Z Z-Star Explorer™ kids can transform it into three different space-themed builds, and the ZOOB® Z-Strux™ series of construction models include a driller, loader and crane.


SLINKY® - celebrating its 70th Birthday, SLINKY will build on that legacy with exciting new line extensions such as Giant Plastic Slinky, the new Sound FX Slinky with ten new sounds and products featuring the ever-lovable Slinky Dog.

For more information about ALEX BRANDS®, please visit www.alexbrands.com