4K Exhibit at The Sony Wonder Technology Lab

The Sony Wonder Technology Lab (SWTL), is debuting new exhibit that allows children and families to explore the realm of 4K, the innovative technology that is taking over the high definition digital media world.

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This new exhibit is located on the Lab’s Anytime/Anywhere ramp and is part of SWTL’s latest section devoted to key developments in technology. Utilizing some of Sony’s latest technologies, the exhibit educates visitors on 4K while introducing quantum dots, the innovative science that sets 4K technology apart from previous imaging technologies.

“The new 4K exhibit serves as a great example of our commitment to offering children and families an opportunity to explore the emerging trends in technology in a fun and interactive environment, said Karen Kelso, Executive Director of the Sony Wonder Technology Lab.

Stunning 4K footage of the New York City skyline provides a firsthand look at how TRILUMINOS™ display technology enhances images on a TV screen by producing a wider range palette of natural colors. An illuminated display of the unique nanomaterial known as quantum dots demonstrates the intensity of the technologies’ “glowing” colors, making images more vibrant and colorful.

SWTL designed the exhibit in collaboration with Sony Electronics, Sony Mobile and Sony Creative Software. PlasmaChem, a German-based manufacturer and supplier of industrial nanomaterials and nanotechnology-based medical devices, provided the vials of quantum dot solutions and Crazy Duck Productions provided the 4K footage of the New York City Skyline.

Children and families are also encouraged to check out various screenings in the Lab’s HD Theater, which features a state-of-the-art 4K home theater projector. Visitors can also explore all of the permanent exhibits located throughout SWTL, including Music Mixer, Robot Zone, Dance Motion Capture, Virtual Surgery and much more.

All activities require general admission, which is FREE.

For more information about the Sony Wonder Technology Lab, please call (212) 833-8100 or visit www.sonywondertechlab.com

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