LEGO Store Flatiron District Grand Opening Weekend Activities and Offers

Fellow LEGO fan get ready! There's a new store opening in the Flatiron District of New York City! As if that's not cool enough, during the Grand Opening Weekend there will be lots of activities to enjoy including helping LEGO Master Builders construct a 20-foot tall LEGO model of the Statue of Liberty completely out of LEGO bricks!

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Grand Opening Details:

WHEN: October 10th-13th; Friday 4-6, Sat-Mon 11-6
WHERE: Madison Square Park (south end near store)
WHAT: The public are invited to help LEGO Master Builders construct a 20-foot tall LEGO model of the Statue of Liberty completely out of LEGO bricks! All participants will receive a Certificate of Achievement for participating.

COST: It's free and fun for the whole family!

EXCLUSIVE GRAND OPENING OFFERS: Don’t miss out on exclusive offers available Grand Opening weekend only!
  • Friday: Free Collectible LEGO T-Shirt with a $50 purchase
  • Saturday: Free Limited-Edition LEGO Store Set with a $75 purchase
  • Sunday: Free Exclusive LEGO Minifigure Set with a $50 purchase
  • Monday: Free mini Statue of Liberty Set with a $35 purchase
Shopping V.I.P. Program: Earn 1 point for every $1 you spend and for every 100 points you get a $5 voucher good toward your next purchase of LEGO sets. Opportunities to double your rewards when you use purchase selected items.

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The new Flatiron District Store is the 76th LEGO Store in the United States and will feature:
  • Nearly 500 LEGO sets and LEGO-inspired items available for purchase
  • Life-size brick model of the flagship store’s mascot, Brickley the Dragon
  • Custom New York inspired LEGO® models
  • - Replica of the LEGO Store Flatiron District made out of LEGO bricks for children to build upon
  • - Front windows feature LEGO murals of legendary New York City scenes
  • - In store New York street clock tells actual time
  • - A LEGO Miniland replica of New York City is on display
  • - 8-foot tall Statue of Liberty model available for photo opps


LEGO Lounge: Unique to the LEGO Store Flatiron District, the LEGO Lounge welcomes locals to stay awhile. Centered on a replica of the Flatiron district – complete with the new LEGO Store – on display for children to build and play upon, the LEGO Lounge invites parents and children to get cozy on the oversized couch, enjoy the latest LEGO books in our reading area, build on the LEGO carpet, or simply recharge at our free charging stations. Young builders are also welcome and are sure to enjoy our LEGO DUPLO Preschool building area.

In-Store Building Events and Activities:

Monthly Mini Model Build: Children ages 6 to 14 can join us on the first Tuesday of every month and learn how to build a cool mini model, then take it home – for free! A new, seasonally themed model is available every time. Models are not for sale and cannot be purchased. One free model per child. Quantities are limited to approximately 250 per store and offer is good while supplies last.

LEGO Club Meetings:

LEGO Club Members can meet other members for fun and play, with themed building activities occurring one hour prior to the store opening on select Saturdays during the month. Availability varies by store and pre-registration is required. Space is limited to 25 children per meeting.

We'll be there building. Come over and join us!

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