Tech Thurs: Eye-Fi's New 32GB Mobi Card Lets You Share Photos & Videos Over WiFi

Eye-Fi, a global leader in wireless memory cards, recently announced the addition of a 32GB version of its Eye-Fi Mobi card.

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Eye-Fi is the easiest way to add WiFi to a camera so photo enthusiasts everywhere can get reliable, fast transfer of photos and videos directly to the mobile devices they love – no wires, no fuss, and no delay in showing off your photos whenever and wherever.

Mobi creates its own WiFi so images are uploaded to your smartphone or tablet as you take them. Photos and videos are ready when you are – for photo books, cards, prints or for anything you can imagine.

Here’s how Eye-Fi Mobi 32GB works:
  • Set up simply and instantly: Mobi has the simplest Eye-Fi card setup yet – no computer, no account and no cloud. Just download the free Eye-Fi app for iOS or Android, enter the Mobi card’s unique 10-digit code, and the mobile device is paired. Use the same code to pair as many mobile devices as needed.
  • Share in real-time: Full-resolution photos and videos instantly transfer from camera to a device’s photo roll/gallery. From there, edit and share using familiar mobile apps like Facebook and Instagram, and text and email .
  • Shoots in RAW/JPEG: Capture both RAW and JPEG. RAW stays on the card but JPEG transfers over the card’s WiFi.
  • Transfer anywhere: Built-in WiFi means no WiFi network, hotspot or internet connection is needed for pairing or transfer; Mobi literally captures photos and then uploads a copy them from camera to a mobile device whenever new content is detected.
  • Works with the devices users already own (and love): As with other Eye-Fi cards, Mobi works with thousands of cameras, including hundreds of Eye-Fi connected cameras that have integrated Eye-Fi technology for improved usability. The Eye-Fi app can be downloaded for iOS and Android smartphones and tablets, including the Kindle Fire.
  • Back up automatically: Photos and videos transfer as they’re taken, so if anything happens to the camera, content is already safe on the mobile device.
  • Exceptional quality and speed: Mobi reinforces Eye-Fi’s commitment to provide state-of-the-art performance in SD memory. HD video, low light and fast action shots are easily captured with this Class 10, high-capacity card.

And just in time for the holidays, Eye-Fi is offering a free 8x10 inch framed canvas print with a qualified purchase of a Mobi 32GB directly from the Eye-Fi website. This limited-time promotion allows Mobi users to take & share beautiful photos anytime, and continue to enjoy a favorite memory with a gorgeous print at home.

The Eye-Fi Mobi card is available in 8GB for $49.99, 16GB for $79.99 and 32GB for $99.99 at retail and camera specialty stores nationwide and through

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