Sundial launches SheaMoisture Baby Care Line Nationwide

Sundial Brands, producer of natural skin and hair brand Shea Moisture, has expanded its SheaMoisture Baby Care Collection to more than 5,000 CVS stores, 1,500 Kroger stores and over 700 Stop & Shop/Giant retail outlets nationwide.

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SheaMoisture Baby Care Collection seeks to deliver products that feature high concentrations of pure Shea Butter, one of the most effective natural skin conditioners and moisturizers, and create an exceptional personal care solution for babies with even the most sensitive skin.

Products available in launch locations include:
  • Raw Shea, Chamomile & Argan Baby Head-to-Toe Wash (SRP $9.99; 12 oz.): Enriched with Shea Butter, Aloe Vera, Chamomile, Frankincense and Myrrh extracts, this gentle wash and shampoo cleanses and nourishes.
  • Raw Shea, Chamomile & Argan Baby Head-to-Toe Ointment (SRP $9.99; 8 oz.): Nourishing, petroleum-free treatment ointment aids in soothing irritation and dryness from diaper and heat rash. Also, ideal for moisturizing chapped lips, cheeks, hands, arms and legs.
  • Raw Shea, Chamomile & Argan Baby Eczema Therapy Butter (SRP $9.99; 12 oz.): Relieves symptoms of eczema and psoriasis, while protecting dry, cracked or irritated skin. Non-greasy formula absorbs quickly, and instantly moisturizes delicate skin.
  • Raw Shea, Chamomile & Argan Baby Eczema Therapy Bar Soap ($4.99; 5 oz.): Sulfate-free wash and shampoo gently cleanses away impurities and nurtures tender skin without causing dryness or tightness.
  • Olive & Marula Head-to-Toe Baby Wash (SRP $9.99; 12 oz.): Ultra-moisturizing body wash and shampoo makes bath time gentle enough for everyday use regardless of age, with reparative Aloe Vera, moisturizing Marula Oil and fatty-acid-rich Avocado Oil.
  • Olive & Marula Healing Baby Lotion (SRP $9.99; 12 oz.): Nutrient and anti-oxidant-rich blend of Olive Oil, Shea Butter and Marula Oil hydrates skin, while Cocoa Butter, Vitamin E and Aloe Vera soften and protect.

The all-natural collection is made from a variety of exotic and fair trade ingredients from around the world, including Certified Organic Shea Butter, Frankincense, Myrrh and Argan Oil.

The entire collection is free of synthetic ingredients and gentle enough for all ages. Shea butter used in the products is ethically sourced through a special program created by SheaMoisture with seven women’s coops in Northern Ghana.

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