Like many kids, my son loved reading Eric Carle's books such as The Very Hungry Caterpillar and Brown Bear, Brown Bear What Do You See?. The stories are so fun and easy for children to understand.

So it was nice to learn that the month of March is a very special time for the World of Eric Carle since they started counting down to The Very Hungry Caterpillar Day TODAY March 20th! Today The Very Hungry Caterpillar & Friends Stickerbook app launched on iPhone and iPad!

As a treat to all their fans, today, March 20th ONLY, you can download Counting with The Very Hungry Caterpillar app for FREE on iPhone, iPad, Kindle and Nook!

But that's not all. There are many more activities and promotions happening this month to celebrate!.

• Receive 15% off The World of Eric Carle room décor and a free ‘peel and place mini’ with each purchase. March 7-April 9th Promo Code: HUNGRY

• Receive 20% off The Very Hungry Caterpillar tees and totes on March 20th only! Promo Code: CATERPILLAR

• Receive 25% off The World of Eric Carle gift items and all personalized products. March 6th-April 6th Promo code: VHC2013

Additionally, you can visit The World of Eric Carle on Facebook, Twitter and Pinterest, where they offer free downloadable activities, craft and activity projects to enjoy with your family.