Taye Diggs & Kellogg's to Share 1 Million Breakfasts To Fight Childhood Hunger #ShareBreakfast

In celebration of National Breakfast Week, Kellogg's is making a difference by sharing breakfast with children in need. Parents know that breakfast is essential to giving kids the start they need to help unlock their potential. But not every child gets this important start to their day. In fact, nearly one in five children across the U.S. goes without breakfast every day.

Taye Diggs and Kellogg's to Share Breakfast To Fight Childhood Hunger

That's why Kellogg's, and their in-school breakfast partner Action For Healthy Kids®, have partnered with Taye Diggs for the third annual Share Breakfast™ program. Together, they are making it easy for families to help share one2 million breakfasts with kids who might otherwise go without.

"The Kellogg's Share Breakfast program is very personal and important to me. My mom was a teacher, and taught me at an early age that eating a good breakfast was key to succeeding in school," said Diggs. "Even now, from being on set to playing with my son, eating breakfast gives me the energy I need to start the day right, and keep going."

The Power of Breakfast in Action

Research shows that breakfast can help kick-start a child's metabolism, energy and focus for learning and can help set them up for a more successful day. Preliminary studies reveal that students participating in school breakfast programs generally had fewer school absences and tardiness than children who did not participate. Together, cereal plus one cup of milk is a leading source of ten nutrients important to growing bodies, and provides all four of the nutrients Americans are missing most7 – calcium, potassium, vitamin D and fiber.**

How to Join the Share Breakfast Movement

It is simple to join the movement. For every view, share, tweet and comment of the PSA and Great Starts videos, Kellogg's and Action for Healthy Kids will share breakfast with children in need.

Families across the country can share a breakfast with a child in need in a number of ways:

  • Watching and sharing the Cypress Elementary and Hodge Elementary Great Starts videos on ShareBreakfast.com
  • Sharing the public service announcement with friends
  • Liking or commenting on the Share Breakfast Facebook page
  • Posting on Twitter with the #ShareBreakfast
  • Sharing and repining on Pinterest
  • Viewing the Got Milk? Ad with Taye Diggs and his son Walker on ShareBreakfast.com
  • Visiting spoon installation events in Los Angeles and Washington, D.C. to "raise a spoon" and give a breakfast to a child in need

To learn about all the ways families can get involved for Share Breakfast 2013, Visit www.ShareBreakfast.com

1 U.S. Department of Agriculture, Agricultural Research Service. 2012. Breakfast: Percentages of Selected Nutrients Contributed by Foods Eaten at Breakfast, by Gender and Age, What We Eat in America, NHANES 2009-2010. Available: www.ars.usda.gov/ba/bhnrc/fsrg
2 Each time you share, Kellogg will donate the monetary equivalent of a school breakfast shared. Kellogg will donate up to $250,000 – the equivalent of 1.25 million school breakfasts shared. Program ends 4/15/2013.
3 Kleinman RE, Hall S, Green H, Korzec-Ramirez D, Patton K, Pagano ME, Murphy JM. Diet, breakfast, and academic performance in children. Ann Nutr Metab. 2002;46 Suppl 1:24-30.
4 Kosti RI, Panagiotakos DB, Zampelas A, Mihas C, Alevizos A, Leonard C, Tountas Y, Mariolis A. The association between consumption of breakfast cereals and BMI in schoolchildren aged 12-17 years: the VYRONAS study. Public Health Nutr. 2008 Oct;11(10):1015-21.
5 Cooper SB, Bandelow S, Nevill ME. Breakfast consumption and cognitive function in adolescent schoolchildren. Physiol Behav. 2011 Jul 6;103(5):431-9.
6 Kleinman RE, Hall S, Green H, Korzec-Ramirez D, Patton K, Pagano ME, Murphy JM. Diet, breakfast, and academic performance in children. Ann Nutr Metab. 2002;46 Suppl 1:24-30.
7 NHANES, 2003-2006.
**When eating a cereal that contains fiber
8 U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans (DGA), 2010. 7th Edition, Washington, DC: U.S. Government Printing Office, December 2010.
9 The goal of one billion servings is based on an approximate serving size of one ounce.

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