Gain & Wanda Sykes Match People with Perfect Scent

Last year when I attended Blogalicious, one of the booths at the conference expo was Gain “Scents as Unique as You”.


That year I attended the conference with my son so he joined me in visiting all the expo booths.


At The Gain booth, the ladies really enjoyed his company and encouraged him to dress up as much as he wanted. I don't have to tell you we spent a lot of time having fun in the Gain booth.

Along with having fun, I also learned that everyone has different scent preferences, scent memories and even experience scents in very different ways. To help everyone embrace their own scent individuality and express it, Gain showcased its range of 13 scents like Original Fresh and Apple Mango Tango detergent and fabric softener scents. Gain also has a variety of unique scents to choose from including: Icy Fresh Fizz, Hawaiian Aloha and Butterfly Kiss.

That year I also learned that Wanda Sykes joined Gain in television ads airing nationally to highlight the world of scent choices. It was exciting news that Wanda Sykes would promote Gain. She has a unique humor I feel fits with the brands message of diversity and uniqueness.


So imagine my surprise when this year I was invite by Gain to attend their event where I had a chance to meet Wanda Sykes live and in person, after she unveiled a one-of-a-kind, interactive experience to help people find their perfect scent match.


During the event I learned about a 2012 study by Wakefield Research on behalf of Gain, that found 72% of Americans feel it is important for their personal scent to match their personality.
“Gain understands, like me, that it’s all about finding the things that make us happy, like scent, and having a little fun,” said Wanda Sykes. “I've had a lot of fun working with Gain over the past few months and with their variety of scents. It’s the perfect brand to experiment with to find a scent that is your perfect match.”


The Gain matchmaker program features an interactive YouTube video questionnaire, in which Wanda will lead participants through a unique, digital experience to find their own scent match based on their personality. Through a list of characteristics, like taste in shoes and music or assessment of an inkblot, Wanda and Gain will match people up with the Gain scent that is as unique as them.

Ready to find your perfect scent match? Then visit

To learn more about Gain and their detergent and fabric softener scents, visit

Please Note: I was invited as media and received a gift bag after the event. No other compensation was received. Any personal views expressed are always 100% my own.

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