DKNY Be Delicious Intense Fragrance Launch Party

Recently DKNY held a chic event attended by NYC's social elite to unveil a video collaboration with fashion photographer Enrique Badulescu at New York City’s The Hole Gallery for its newest fragrance Be Delicious Eau So Intense

DKNY Be Delicious Eau So Intense

DKNY was there to debut its short film Intense by Enrique to support Free Arts NYC, which helps disadvantaged kids through art classes and mentoring programs.

The venue had multiple screens and 3D screens to view the film as well as see images that the fragrance is suppose to evoke from one's memories when smelling it. The guests were a mix of the fashion and art world type plus a sprinkle of the who's who of NYC high society. To say the least, it was very artsy with the scene, the installation, the music, the fashion - but it was a very cool experience!

The film is suppose to represent the new fragrance which is the signature Be Delicious scent, only more intensified. The higher concentration of the fragrance accentuates the key apple note, resulting in a more intoxicating scent of a fresh picked apple. I've always loved the Be Delicious fragrance and it's fruity scent so I'm glad to see a new line extension!

The fragrance is sold is most major department stores and Sephora as well as major online retail sites. The 1.7oz retails for around $69. For more information, go to

Written by Christina Chin, who's hip, fashionable and located in New York City.

Please Note: I was invited as media and received a gift bag after the event. No other compensation was received. Views expressed are always 100% my own.

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