PBS KIDS launch “Fantastic Organic” with Whole Foods Markets

PBS KIDS has launched “Fantastic Organic” with Whole Foods Markets, a campaign aimed at providing educational tools and resources on healthy eating to families this back-to-school season! !

PBS KIDS Fantastic Organic with Whole Foods Markets

The “Fantastic Organic” campaign will utilize online resources from PBS Parents, PBS KIDS and Whole Foods Market to help families learn to cook, shop and explore organic foods together

“Fantastic Organic” Online and In-Store

Online, families can explore organics at PBSPARENTS.org/fantasticorganic. The website features recipes and tips for simple and healthy organic meals and snacks, shopping tips, videos and interactive activities for kids that help parents encourage healthy eating.

To engage families at the supermarket, participating Whole Foods Market stores will host “The Hunt for Organics,” an in-store scavenger hunt. The game comes with an activity sheet and instructions so parents and kids can have fun while they shop by searching for different organic fruits and vegetables, matching organic foods with labels and counting progress along the way.

Children can redeem their completed activity sheet for an Organic Valley prize pack that includes a lunch bag and coupon for Organic Valley products. All participants can enter for the grand prize drawing of a one-year supply of Organic Valley products.

Back-to-School Healthy Eating

PBS Parents is also providing helpful tips and tricks to help parents jump start healthy eating habits for kids this fall, including:
  • Get them involved. If you involve kids in planning meals, going grocery shopping, and preparing food, they will become invested in the process and more likely to eat well. Even toddlers who may be too young to make grocery lists can help you make healthy choices (pears or nectarines? cheddar or swiss?) along the way.
  • Go to the source. Teach kids where their food comes from. Rather than limiting yourself to the weekly supermarket run, take your family to a local farmer’s market (or to the farm itself) and meet the people who grow food.
  • Make healthy snacks available. If you stock the kitchen exclusively with healthy treats, children will eat them. As your children grow, stock good snacks in cabinets and shelves that they can reach without your help.
  • Drink to that. Remember that children do not have to just eat five servings of fruits and vegetables a day, they can also drink them. Healthy smoothies and mixed fruit drinks like Kiwi-Strawberry and Fizzy’s pomegranate water can be a fun way to introduce new fruits and vegetables into children’s diets.

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