Sherwin-Williams Unveils New Paint Coatings & Colorant System

This week, I attended an exclusive luncheon hosted by Sherwin-Williams to unveil 2 new items to their line of products; Emerald Interior and Exterior paints and ColorCast Eco Toners.


Both Emerald paints and ColorCast Eco Toner colorants are zero VOC. Emerald Interior and Exterior paints perform above standards in durability and hiding, and are self-priming for a high quality finish achieved with fewer coats.


Along with Emerald, all Sherwin-Williams latex and water-based paints will be tinted with ColorCast Eco Toners, which provide color accuracy and vibrancy, making Sherwin-Williams the only company that can tint its full line of colors with zero VOC colorants.

After the presentation I was able to see real comparative examples using Emerald Interior and Exterior paints. I like that the paints are scrub, stain, burnish etc resistant. As a mom with a preschool who loves to draw on the walls, I would need a paint that can have quick recovery after a wipe down to remove my son's crayon marks.


Not only does Emerald Interior provide easy clean up of surfaces, it also prevents stains from penetrating and resists water streaking and spotting. So in places like the kitchen and bathroom where there might be steam or water splashing you don't have to worry about the streak or fog marks that happens on walls in these areas.

Emerald Interior is GreenGuard Indoor Air Quality certified, emits minimal odor and features antimicrobial properties that inhibit the growth of mold and mildew on the paint film. Wow!


Backed by a lifetime warranty, Emerald Exterior delivers exceptional durability with a high-level of resistance to blistering, peeling, chalking, fading, mildew, and dirt pickup in a 100 percent acrylic formula.

The new Emerald Interior and Exterior acrylic latex paints and ColorCast Eco Toners will be available in Sherwin-Williams stores nationwide on July 1, 2012.

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Please Note: I was invited as media and received a gift bag after the event. No other compensation was received. Views expressed are always 100% my own.

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