Love Is Not Abuse App from Liz Claiborne

Recently I was invited by Mom Central to join Tim Gunn, from Bravo’s Project Runway and Liz Claiborne Inc. CCO, and Judge Jeanine Pirro, Former District Attorney and television personality, for an exclusive Liz Claiborne Inc. event to launch their new innovative resource for parents, the Love is Not Abuse iPhone Application.

Love Not Abuse App
Denise DeZao, mother of abuse survivor, media personality Judge Jeanine Pirro, media personality Chief Creative Officer for Liz Claiborne Tim Gunn, Senior VP of Corporate Communications at Liz Claiborne Jane Randel and Teen Dating abuse expert and Senior Staff Attorney at Break the Cycle Tonya Turner at the Love is Not Abuse iPhone app launch in New York City.
Love is Not Abuse App was designed to show parents - in a very real way - the risk to their teens and signs to watch out for in dating relationships including sexting, cell phone snooping and deleting friends through social media, such as Facebook. This first-of-its-kind app would also give parents tips on how to talk to their kids about healthy dating relationships and allows parents to experience dating abuse through its digital dating abuse simulator.
Love Not Abuse App
The release of the app is particularly timely, given the results of a new study which appears in the August issue of the Journal of Adolescent Health, supported in part by Liz Claiborne Inc. and a grant from the National Institute on Alcoholism and Alcohol Abuse (NIAAA). According to lead researcher Emily Rothman, parents in the U.S. are substantially less likely to talk with their adolescent children about the dangers of dating abuse than sex, drugs or alcohol. The study, is the first to estimate the proportion of U.S. parents that have discussed dating abuse in the past year with their children ages 11 to 18 years old.

Dating abuse can result in injury, death and mental health problems including suicidal thoughts, substance use, disordered eating and depression. As many as 10 percent of U.S. high school students report having been hit, slapped or physically hurt on purpose by their boyfriend or girlfriend in the past year, according to the authors.

In addition, the app affords a rare insight for parents into what it feels like for their teen to be a victim of digital dating abuse by mimicking the actual communications abused teens receive - in many cases, all day and night. Parents receive increasingly threatening text messages, emails and phone calls from a ‘boyfriend’ or ‘girlfriend.’ Videos on privacy invasion, deleting a partner’s friends on social networks and unauthorized access to a boyfriend or girlfriend’s social networks teach parents about the destructive behaviors common in digitally abusive relationships.

The Love Is Not Abuse app can be downloaded in the iTunes App Store under search word ‘LINA.’

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