Kashi by Kids organic cereals supports nutrition education

Instead of trying to guess what kids want in a cereal, Kashi went straight to the source and collaborated with a group of kids passionate about food and the planet, the Kashi Crew.


The result is a collection of flavorful Kashi by Kids organic cereals – each featuring cool shapes like swirls and filled pillows, tastes like honey and berry, and superfood ingredients like chickpeas and red lentils – available in three tasty flavors:

  • Kashi by Kids Berry Crumble – Crispy purple corn puffs are combined with tasty apple & strawberry flavor-filled pillows made with chickpeas to create a berry-licious and healthy bowl of goodness. 
  • Kashi by Kids Honey Cinnamon – Honey, cinnamon, red lentils and sweet apple come together in a nourishing combination of crispy swirled puffs and tasty filled pillows for a spoonful of fun and yum. 
  • Kashi by Kids Cocoa Crisp – Crispy cocoa bites made with chickpeas and filled pillows made with Fair Trade certified cocoa create a delightful start to the day.

Each cereal is Non-GMO Project Verified, features a simple ingredient list and delivers diverse plant-based nutrition – including at least 18g of whole grains, 3g fiber and 8g of sugar or less per serving – making them kid and parent approved.



Empowering Future Generations Through Edible Education

As part of the Kashi by Kids launch, Kashi is partnering with Edible Schoolyard NYC to bring nutrition education to kids and their families. By supporting the organization and educating kids on their food through its packaging and more, Kashi hopes to work together to empower future generations to learn where their food comes from and how healthy food choices can positively impact themselves, their communities and the environment – now and in the future.

The new Kashi by Kids cereals are now available at grocers and natural food retailers nationwide.

Creating Something #AwesomeTogether with the Kashi Crew

Kashi assembled a team of five inspiring Gen Z leaders, ages 12-17, for the debut Kashi Crew and each member brought fresh perspective with their specialized skills in food, nutrition, the arts and sustainability. Their knowledge and insight went into everything from the ingredients to the flavor combinations to the packaging and the names of the new Kashi by Kids cereals.

To learn more about the Kashi Crew and Kashi by Kids cereals, visit www.kashibykids.com

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