Girls Share Education Dreams in Sesame Street and P&G Video #WeSeeEqual

This month NYC children headed back to school to continue their education. For kids in other parts of the world, especially girls, going to school isn't so easy or sometimes even an option.



Did you know that there's more than 130 million girls out of school worldwide?! Imagine what these girls can accomplish with education. Giving girls education is more important than ever.

That’s why organizations like Procter & Gamble Company and Sesame Workshop, the nonprofit educational organization behind Sesame Street, are working together to promote early education and eliminate gender-biased barriers so that all children can reach their full potential.



Throught their partnership P&G and Sesame Workshop have released an advocacy video featuring Sesame Street Muppets and children from around the world sharing their aspirations for the future and why they love to learn.

The video promotes the value of education and career opportunities for girls.

P&G is also sponsoring new Sesame programming featuring Chamki, a vibrant 5-year-old girl Muppet who lives on Galli Galli Sim Sim, the Indian version of Sesame Street.

The Growing Up Chamki series will explore issues of gender equity in child-relevant ways, with girls and boys role-playing different careers and family roles. This aims to teach girls and boys alike that they can aspire to be anything they want to be.

For years, Sesame Workshop has delivered early education to children across gender lines and socioeconomic classes in more than 150 countries. From Afghanistan to India to Mexico, local versions of Sesame Street feature strong female characters and teach basic skills that are critical for girls and boys in a context that values both equally.

Sesame also addresses the role boys and men can play in creating change, breaking down gender stereotypes, and fostering the belief that girls and boys have equal rights and responsibilities.

In fact, boys who watch the local version of Sesame Street in Afghanistan test 29% higher on gender equity attitudes, and in a number of cases, fathers who watched were persuaded to permit their daughters to attend school.

Getting an education is important for ALL children. Thanks to Sesame Workshop and Procter & Gamble for spreading that message.

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1 comments:

  1. I LOVE Sesame Street. They do such an amazing job not only helping children academically but socially and emotionally as well.

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