This month Pley launched a brand-new subscription, Disney Princess, a limited edition mystery box designed to empower girls. The service started with a one-of-a-kind package inspired by Disney’s animated classic film Beauty and the Beast.
The first available box in the line-up includes toys, a t-shirt, book and role play item inspired by Disney’s animated classic Beauty and The Beast.
For just $24.99 you’ll get a mystery box containing between 4-8 Disney Princess toys, activities and fashion accessories (all have $50+ retail value).
Each bi-monthly box tells the story of a new princess and, like a rags-to-riches princess story, the shipping box magically transforms into a castle, boat, or tower that can be decorated and played with, both reducing waste and increasing play value.
“Instead of throwing the packaging away, our physical shipping boxes become a part of the princesses’ story. Each box has instructions that transform the shipping box into a playable toy such as a castle, boat or a carriage that can be decorated and played with,” explains Pley CEO Ranan Lachman. “We call it ‘Pleycycle,” and are proud to be a leader in reducing the environmental footprint of toy packaging.”
Produced in limited quantities, the Disney Princess PleyBox is the ideal gift for kids who love the Disney Princess characters and their unique stories.
To learn more and place an order, visit - www.pley.com/disney-princess
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