Curious World Launch on Apple TV Preview #CuriousWorld

Curious World, the expansive collection of games, videos and eBooks by Houghton Mifflin Harcourt (HMH), have announced that its interactive content is now available on Apple TV. The service will be accessible on the newest generation Apple TV device.

Curious World Launch on Apple TV

Note: I was invited as media to this event and received a Curious World subscription. However any personal views expressed are always 100% my own.

“Curious World encourages parents to share in their child’s learning journey,” said CJ Kettler, Chief of Consumer Brands and Strategy, HMH. “With the launch of Curious World on Apple TV, our goal is to expand traditional conventions around ‘story time’ by offering another layer of family engagement.

We recognize that parental involvement is key in early learning, and Apple TV offers another opportunity, beyond mobile devices and tablets, to cultivate a trustworthy, safe learning digital environment that balances screen-time with activities that families can enjoy together offline as well.”

Curious World Launch on Apple TV

Of course I had to get a first look at how Curious World works when moved from a mobile platform to a home based platform. Here's a few things I learned.

  • This partnership extends the availability of Curious World’s multimedia platform, making its ever-growing library of learning content accessible on three screens for one subscription price
  • With Apple TV, Curious World has transferred classic children’s books to the television screen, complete with illustrations and audio capabilities like read-along functionality and sound-effects.

>Curious World Launch on Apple TV

  • Parents can still use the “parent dashboard,” to track their children’s progress, learn more about a child's interests and see recommendations for extending the learning journey through offline activity.
  • Content is simple to explore and organized into kid-friendly categories including Animals, Cooking, Crafts, Space, Wheels, eBooks and Videos. Initially, only the videos and books from the mobile version will be available on Apple TV, with games to come later this year.

Curious World Launch on Apple TV

  • Curious World’s library includes close to 1000 titles, including originally produced games, original video series and books, as well as licensed titles. The app’s content is curated and created by HMH’s internal development team of education experts and award-winning creative partners such as Bix Pix and CloudKid, and also includes licensed programming from leading kids content providers like National Geographic, Storybots, Caspar Babypants, PBS Kids and Young Rembrandts.
  • All content within Curious World aligns to eight key learning areas (science, math, language and literacy, health and wellness, creative expression, social emotional, executive function, and family community). The content is designed to give kids a balanced learning experience across these essential learning areas, and provide parents with the confidence that programming will be educational, relevant and fun to their young learners.

Overall I think children (and parents) will enjoy this new extention of the program. It allows families to access the same educational system they love using the app mobility but now on their Apple TV devices.

Curious World is a subscription-based experience ($7.99 per month or $64.99 per year) for kids aged 2yrs to 7yrs. The app can be downloaded for free from the App Store with sample content and features.

Using the companion site, parents can learn more about their child’s personal learning journey, on www.curiousworld.com

On Facebook - www.facebook.com/HMHCuriousWorld
On Twitter - www.twitter.com/CuriousWorld


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