The Secret Life of Pets Toys, Products and PetSmart Partnership

During Toy Fair NY 2016, I attended an event hosted by NBCUniversal Brand Development to get a first look at toys, games, apparel, accessories, home furnishings and more inspired by The Secret Life of Pets, the 3-D animated comedy from the creators of the Despicable Me franchise, arriving in theaters on July 6.

The Secret Life of Pets Movie Toys and Products Preview

Note: I was invited as media to this event. Any personal views expressed are always 100% my own.

Spin Master, Master toy licensee, and PetSmart, exclusive retail partner were among the licensees previewing what's to come in 2016 for the much-anticipated film.

Some of the products I previewed included:

The Secret Life of Pets Movie Toys and Products Preview

photo credit: Getty Images/Bryan Bedder


APPAREL

Slip on colorful clothing featuring the furry cast from The Secret Life of Pets. Try mixing and matching for extra fun! Available in an array of children’s sizes.

DECO PAC

Celebrate your next special occasion with your favorite characters from The Secret Life of Pets! From the Max and Snowball Deco Set where you can keep a lasting reminder of your celebration long after the cake is gone, to the Insanely Cute Photo Cake Frame and Every Dog Has His Day cake and cupcake toppers, you can decorate for your special day with style! Cake sizes and pricing vary by retailer.

The Secret Life of Pets Movie Toys and Products Preview


WONDER FORGE Price: $7.99-9.99

It’s a bright twist on the classic game of picture matching! Take turns searching for tiles featuring Max, Duke, Snowball, and other friends from The Secret Life of Pets—but to make things tricky, you’ve got to match up the pets with their shadows! Collect the most pets—and don’t leave any of their friends in the dark! Age 5+

 photo secretlifepetstoys4_zpsugbr2glp.jpg

KIDDESIGNS Headphones and iPhone Cover; Price: $19.99; Walkie Talkie Set; Price: $14.99-16.99

Stay connected in style with the KidDesigns line of The Secret Life of Pets home electronics! Chat with your friends with fun walkie talkies that are not only durable, but also have a safe, flexible antenna and fun character graphics.  Age 3+


The Secret Life of Pets Movie Toys and Products Preview

BEDDING

This bed set is decorated with Max and his buddies and the saying “Every Dog Has His Day.” Components include sheet set, t/f comforter, throw and pillow. Age 8-12

Sheets $21.99
Comforters $32.99
Pillows $19.99
Blanket $24.99
Throw $14.99


The Secret Life of Pets Movie Toys and Products Preview

MINI PET APARTMENT BUILDING Price: $19.99

Play out the world of The Secret Life of Pets with the stackable and modular Mini Pet Apartments Building. This set includes three pets and their accessories as well as locations from the film representative of the pets’ “home” for total immersive play. Place the apartments side-by-side or stack them to play out the many adventures with your favorite movie pets! Age 4+

The Secret Life of Pets Movie Toys and Products Preview

1 - 2” COLLECTIBLE MINI PETS Price: $2.49

Bring home all your favorite animals from The Secret Life of Pets in all of their signature poses. These expertly stylized figures help you play out scenes from the film or create your own new adventures. The blind bags create a surprise with every purchase! Age 4+

The Secret Life of Pets Movie Toys and Products Preview

WALKING TALKING PETS Price: $12.99

See the characters from The Secret Life of Pets come to life with these motorized figures
that walk and talk! Collect Max, Gidget, Snowball and Mel for different phrases and unique action moves. Age 4+

DELUXE TALKING PLUSH Price: $19.99

The huggable characters from The Secret Life of Pets are ready to come home with you. This high-quality plush comes with sounds straight from the movie. Show off both sides of their personalities: to activate, squeeze for happy phrases and shake for wild sounds. Age 4+

The Secret Life of Pets Movie Toys and Products Preview

photo credit: Getty Images/Bryan Bedder

Also announced during the event is the PetSmart and NBCUniversal Brand Development Group partnership with Illumination Entertainment and Universal Pictures’ The Secret Life of Pets.

PetSmart has become the exclusive retailer to carry a collection of pet products featuring the characters from the film.

The exclusive PetSmart product collection includes pet apparel such as the iconic Gidget ruffle-skirted dress and hoodies; slogan tees like “Every Dog Has His Day,” featuring Max and Duke; plush and rope squeaker toys featuring Norman and Snowball; and cat and dog beds featuring Gidget and Duke.


The Secret Life of Pets movie

MOVIE SYNOPSIS

For their fifth fully-animated feature-film collaboration, Illumination Entertainment and Universal Pictures present The Secret Life of Pets, a comedy about the lives our pets lead after we leave for work or school each day.

Comedy superstars Louis C.K., Eric Stonestreet and Kevin Hart make their animated feature-film debuts in The Secret Life of Pets, which co-stars Ellie Kemper, Lake Bell, Jenny Slate, Bobby Moynihan, Hannibal Buress and Albert Brooks.

Illumination founder and CEO Chris Meledandri and his longtime collaborator Janet Healy produce the film directed by Chris Renaud (Despicable Me, Despicable Me 2), co-directed by Yarrow Cheney and written by Brian Lynch and Cinco Paul & Ken Daurio.

To learn more about The Secret Life of Pets, visit - www.thesecretlifeofpets.com
On Facebook - www.facebook.com/SecretLifeOfPets
On Twitter - www.twitter.com/PetsMovie

The Secret Life of Pets Toys, Products and PetSmart Partnership

ENTER TO WIN THIS GIVEAWAY!
  • (1) Set of The Secret Life of Pets Magnets
  • (1) PetSmart $5 gift card
WAYS TO ENTER:

Entries must be made on or before 11:59 p.m. March 16, 2016.

a Rafflecopter giveaway


TERMS AND CONDITIONS

Winner will be selected by random.org. Giveaway entry must be completed before extra entries will count. Winner will be contacted by email and must respond within 24 hours or a new winner will be selected. Open to residents of the U.S. with a valid street address.



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CONVERSATION

55 comments:

  1. Love the pullover top with Max on it. Also like the Pug pillow that says Pugorable! This movie is sure to be funny especially for pet owners and will be enjoyed by both children and adults!

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  2. This movie is going to be so cute! I can't wait to see it. I think the watches are really cute and I love the bedding!

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  3. I'd love the MINI PET APARTMENT BUILDING.
    mcfallsk8er[at]aim[dot]com

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  4. I'd like the Snowball Deluxe Talking Plush toy.

    Nancy
    allibrary (at) aol (dot) com

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  5. I love the cat magnet she is so cute!

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  6. I would love the bedding for my daughter!

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  7. I like the WALKING TALKING PETS

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  8. My grandson would love the walking talking pets

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  9. Oh I would love the sheets and comforter!

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  10. The stuffed animals are adorable.

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  11. I love the “Every Dog Has His Day" Tee shirt!
    Thank You for the chance

    Fiona N

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  12. So cute. I would love the bedding. Patricia

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  13. I like the Walking Talking Pets. The pug is my favorite.

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  14. I'm most interested in the Gidget pet bed. All of the products are super cute!

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  15. My girls would love the little figurines.

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  16. Anything with Snowball he is adorable and looks just like my sassy bunny

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  17. We want the Snowball Walking Talking Pet.

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  18. How much fun is that bedding set? I love it!

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  19. I love the walking talking pets. They're adorable!

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  20. I love the pillows they are just adorable :)

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  21. I like the walking talking pets and the bedding.

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  22. The plushies look like a lot of fun!

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  23. My favorite is the Snowball Deluxe Talking Plush Toy

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  24. I am interested in the walking, talking pets because they look so cute.

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  25. the walking talking pets nathankyle1707@yahoo.com

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  26. I like the bedding and magnets!

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  27. The walking talking pets are adorable, I can't wait to see this movie ,natbelinsky@verizon.net

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  28. I like Max The Walking Talking Pet.

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  29. I REALLY LIKE THE MINI PET APARTMENT BUILDING.

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  30. I am interested in The Secret Life of Pets blanket!

    Deborah

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  31. I like the cat:) I'm a cat person:)

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  32. I love the WALKING TALKING PETS. They are just too cute and to have them make noise would be funny to watch near my dog.

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  33. would love the sheets and comforter!

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  34. I like the mini pet apartment building

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  35. I am interested in the DELUXE TALKING PLUSH.

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  36. I am most interested in the walking talking pets!

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  37. The walking talking pets look cute!! :)

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  38. The walking talking pets look cute!! :)

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  39. I am most interested in the MINI PET APARTMENT BUILDING & the 2" Collectible Mini Pets! So cute!

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  40. My kids would like the MINI PET APARTMENT BUILDING. They would make the pets take over every building.
    Sadie B.

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  41. My dog would like to snuggle with the DELUXE TALKING PLUSH.

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  42. I think the Walking Talking Pets sound really fun!

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  43. I like the WALKING TALKING PETS - they are so cute!

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  44. The Walking Talking pets looks like fun.

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  45. I would love to have the Walking Talking Pets. They look fun.

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  46. I actually really like the APPAREL! Those shirts are so cute!

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