Dolby Vision Technology in LG TV's, Cinema and Home Releases #DolbyVision #CES2016
This past weekend during CES 2016, Dolby announced a few partnerships that will use Dolby Technology to enhance consumer (you and me!) entertainment.
Photo of Giles Baker, right, of Dolby Laboratories Inc. and David VanderWaal, left, of LG Electronics USA at the 2016 Consumer Electronics Show (CES)
Note: I'm part of Dolby influencer program and will share information and news about their products. I was invited as media to this event. However any personal views expressed are always 100% my own.
One of Dolby new exciting partnerships is with LG Electronics for their LG® 2016 OLED TVs and flagship Super UHD TVs, which will now feature Dolby Vision™ technology. This means consumers will now have access to UHD Dolby Vision mastered content via digital retailers and Internet TV network like Netflix®.
I can't tell you how excited I am about this partnership. I've had the chance to check out the LG OLED TVs and they're pretty impressive. Now with Dolby Vision technology, your TV and movie viewing experience will be on a whole new level.
Dolby Vision combines two powerful capabilities—high dynamic range (HDR) and wide color gamut— resulting in astonishing images that, compared to standard pictures, deliver brighter highlights, more light-to-dark contrast, and colors never before seen on TV.
Dolby Vision brings out ultra-vivid colors and more hues across a full range of brightness—some never before seen on standard televisions—to show everything from the most intense neon lights to the subtlest shades of flowers to the true red of a London double-decker bus. Deep darks provide a new level of richness and precision that makes every scene look more real and nuanced.
“We are thrilled to work with Dolby to incorporate Dolby Vision technology into our OLED TV line-up, enabling us to deliver unparalleled picture quality for a superior TV viewing experience. With Dolby Vision, we’re finally able to push the limits of contrast ratios and color gamut while redefining the picture quality of LG TVs,” said Brian Kwon, Executive Vice President and CEO, LG Home Entertainment Company. “We’re equally proud to be the first manufacturer to make high-dynamic-range television available at a variety of prices through our premium LCD TV lineup.”
Nearly 50 Hollywood movie titles have been released in Dolby Vision in the cinema and in the home combined.
"The combination of LG's OLED screens and Dolby Vision enables Netflix to deliver the most exciting and visually stunning experience possible in homes today," said Neil Hunt, Chief Product Officer, Netflix. "We look forward to leveraging the potential of Dolby Vision across a growing number of titles over the coming years.”
Netflix will utilize Dolby Vision to deliver viewing experiences for select Netflix titles, starting with Marco Polo, with plans to eventually offer the Marvel series as well.
All major Hollywood studios support Dolby Vision for cinema releases; and Warner Bros. Home Entertainment, Universal Pictures Home Entertainment and Metro-Goldwyn-Mayer Studios have already announced a commitment to deliver Dolby Vision content for home distribution.
Warner Bros. Home Entertainment 4K Ultra HD Dolby Vision titles are available to consumers via popular video on-demand streaming service, VUDU®.
Such exciting news right?
To learn more about Dolby Vision, visit http://www.dolby.com/dolbyvision