Birch Coffee & Lactaid Milk "No More Dairy Envy" Tasting Event
At a recent event Lactaid milk shared about their partnership with NYC coffee shop, Birch Coffee, and the launch of their No More Dairy Envy campaign, which is about helping consumers learn how they can enjoy the full dairy experience without any unwanted discomfort.
Note: I was invited as media to this event and received a gift bag. No other compensation was received. Any personal views expressed are always 100% my own.
Written by Esti Berkowitz founder of www.primetimeparenting.com, a blog about parenting, travel, kosher food, and raising a Jewish family. Esti is a frequent contributor to the Queens Jewish Link and a Community Manager and Social Media Consultant for cdiabetes.com, the home of the Costco Pharmacy free diabetes magazine and a top US diabetes website. Esti is also the co-producer of KosherFEAST, a major kosher media event that takes place the night before Kosherfest.
During the first part of the event we enjoyed coffee with Lactaid Milk, while listening to Master Roaster and Birch Co-Founder Paul Schlader. Paul shared that his love of coffee has taken him far away from his home town.
"At Birch Coffee, we understand the importance of a perfect cup of coffee with real milk and wouldn't want our consumers to jeopardize their coffee tastes based on their dairy sensitivities that are due to lactose," says Paul Schlader, Birch Coffee co-owner and roaster. "Teaming up with LACTAID® felt like a natural fit, and we're excited to offer folks a chance to enjoy their coffee just the way they like it.
Since LACTAID® is 100% real milk just without the lactose, LACTAID® provides an opportunity for consumers to enjoy the great taste and nutritional benefits of real dairy without undesirable consequences such as stomach discomfort.
After the coffee chat, we visited the warehouse to take a tour of the coffee making process. Paul encouraged us to touch and smell the beans, paying attention to the aroma.
As we walked over to a large machine, we learned that it would transform the green beans into brown beans. Once the roasting process was complete, you could noticed a significant difference. The smell went from very green and grainy to rich and chocolaty.
It was a treat to listen to Paul share about the coffee process in such detail and enjoy beverages made with Lactaid Milk.
Coffee lovers and those with dairy sensitivity due to lactose can download coupons with up to $4 in savings and learn more about how LACTAID® Brand can help combat Dairy Envy by visiting - www.Lactaid.com