Disney's Tomorrowland & Summer Movies in Dolby Cinema at AMC Prime Theatres #DolbyCinema #AMCPrime
With kids out of school and families looking for ways to enjoy time together, heading to the movies is always a good option. This summer families can enjoy watching movies with Dolby Vision™ laser projection and Dolby Atmos® sound thanks to a partnership between AMC Theatres and Dolby Laboratories, Inc.
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Some of the movies to enjoy at Dolby Cinema locations include Disney’s Tomorrowland (in theatres now) and Disney•Pixar’s Inside Out (in theatres June 19)
“The Dolby Cinema experience is a very exciting prospect for both filmmakers and film fans,” said Brad Bird, director of Tomorrowland. “Dolby has been so vital to the advancement of cinema sound, it makes complete sense for them to turn their attention to enhancing and improving the quality of motion picture images as well. Our team was delighted to collaborate with Dolby, and we are proud that Tomorrowland is the first film to be presented in their stellar new Dolby Vision process. The brightness and clarity of the images, yet with richness and detail in the blacks—WOW. The picture quality, especially in 4K laser projection, is nothing short of stunning.”
Dolby Cinema at AMC Prime will combine the highest-quality immersive sound from Dolby Atmos with the dynamic image resolution of Dolby Vision, and interactive seats to create a premium cinematic experience.
“Dolby Cinema delivers a unique moviegoing experience with rich and vivid imagery and lifelike sound,” said Kevin Yeaman, President and CEO, Dolby Laboratories. “Dolby Cinema at AMC Prime will transport audiences across America into the ultimate moviegoing experience.”
It also includes elements from the guest-favorite AMC Prime experience, including the comfort of the power recliners with seat transducers that vibrate with the action on screen.
By mid-May 2015, AMC expects to have fully installed Dolby Cinema at AMC Prime in up to four AMC locations in major cities across the United States. AMC intends to expand to 50 operating Dolby Cinema at AMC Prime locations by December 2018 in additional cities, including San Francisco, Las Vegas, Philadelphia, Miami, Boston, Denver, and Seattle, and up to 100 Dolby Cinema at AMC Prime locations by December 2024.
“Guests should prepare to be blown away when we launch this amazing theatre experience,” said Gerry Lopez, CEO and President, AMC. “Moviegoers are already demonstrating they’ll drive past other theatres to see a movie in AMC Prime, so combined with Dolby’s pioneering technology, this next-generation Premium Large Format experience will leave them impressed, thrilled, and excited by what they see, hear, and feel—all from the comfort of their reclining chairs.”
The inspiration for the design elements came out of the desire to achieve technically superior sight and sound capabilities for all Dolby Cinema at AMC Prime locations. The design of the cinema itself has been created to set a mood and draw audiences deeper into the story. Through the Dolby technology, combined with the ultimate comfort and experience of the AMC Prime plush recliners with seat transducers, guests will feel closer than ever to the action on screen.
For more information, visit the Dolby Cinema website