Nickelodeon Celebrates Black History Month with Because of Them, We Can #BlackHistory #BHM

To commemorate Black History Month, Nickelodeon has partnered with the Because of Them, We Can™ initiative to air three original 30-second PSAs that feature kids portraying distinguished African Americans, including Maya Angelou, Muhammad Ali and Malcolm X.

Nickelodeon Celebrates Black History Month with Because of Them, We Can

The PSAs, produced by Because of Them, We Can™, will air throughout February and also will be online to provide kids and families additional information about Black History Month.
“Through this partnership, Nickelodeon is using the power of our screens to amplify a positive message and connect kids to the lessons of the past that underscore the remarkable contributions of African Americans,” said Marva Smalls, Executive Vice President of Public Affairs, Nickelodeon. “The Because of Them, We Can™ campaign encourages a new generation of kids to learn about African-American history in a way that makes them part of the narrative and is relevant to them.”

Nickelodeon’s social media channels will also support the initiative with daily tweets of images from the Because of Them, We Can™ initiative via @NickelodeonTV and posts on Nickelodeon's Facebook page throughout the month.
“We are excited to share these videos through the lens of Nickelodeon, empowering their viewers and hopefully, awakening their potential,” said Eunique Jones Gibson, Founder, Because of Them, We Can™. “Our goal is to connect kids to heroes, past and present, and create a banner of excellence for all people, young and old, to live by.”

Kids can stream the Because of Them, We Can™-created spots; learn interesting facts about other noteworthy historical and modern day African-American icons; view additional Black History-themed video clips; and get more information about the Because of Them, We Can campaign™ by visiting www.nick.com/thanks





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17 comments:

  1. Aww, those ads sound so cute. I will keep an eye open for them on Nick!

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  2. It would have been great for Nickelodeon to Bring back some comedies like "Kenan and Kel" Its great for kids to know about their past so they can know where they are going

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  3. I think this is great and we will be sure to tune in as well!

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  4. This is a great campaign. So important for kids to understand history.

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  5. those ads look so cute. will have to watch for them when watching tv with son.

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  6. I have not seen these commercials as My kids don't watch nick anymore sad about that.. but will have to check it out.

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  7. This is such a nice way to celebrate Black History Month! I hope I get to catch some of these segments!

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  8. Such a great way to commemorate Black History Month! Of course, it's every month for me but I love that it is getting more and more recognition.

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  9. What an awesome program. Wonderful and powerful.

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  10. I didnt k now that Nick was doing this. It's great!

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  11. How fun to use the children to illustrate. And I totally recognized the representation, it made me laugh. Very cute.

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  12. I think the "Because of them we can . . . " campaign is a great one and helps children understand and believe there is greatness inside them.

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  13. This sounds like a great plan. I love that Nickelodeon is doing this to help educate the younger generation.

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  14. I haven't seen the ads yet. I can't wait. Awesome campaign!

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  15. These ads are awesome! Such a great way to share this message with kids!
    ~Amanda

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  16. Great way to help educate kids on the importance of history, Children learn so much from quality ads.

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  17. I love that nick puts out these adorable commercials.

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