Nickelodeon Celebrates Black History Month with Because of Them, We Can #BlackHistory #BHM
To commemorate Black History Month, Nickelodeon has partnered with the Because of Them, We Can™ initiative to air three original 30-second PSAs that feature kids portraying distinguished African Americans, including Maya Angelou, Muhammad Ali and Malcolm X.
The PSAs, produced by Because of Them, We Can™, will air throughout February and also will be online to provide kids and families additional information about Black History Month.
“Through this partnership, Nickelodeon is using the power of our screens to amplify a positive message and connect kids to the lessons of the past that underscore the remarkable contributions of African Americans,” said Marva Smalls, Executive Vice President of Public Affairs, Nickelodeon. “The Because of Them, We Can™ campaign encourages a new generation of kids to learn about African-American history in a way that makes them part of the narrative and is relevant to them.”
Nickelodeon’s social media channels will also support the initiative with daily tweets of images from the Because of Them, We Can™ initiative via @NickelodeonTV and posts on Nickelodeon's Facebook page throughout the month.
“We are excited to share these videos through the lens of Nickelodeon, empowering their viewers and hopefully, awakening their potential,” said Eunique Jones Gibson, Founder, Because of Them, We Can™. “Our goal is to connect kids to heroes, past and present, and create a banner of excellence for all people, young and old, to live by.”
Kids can stream the Because of Them, We Can™-created spots; learn interesting facts about other noteworthy historical and modern day African-American icons; view additional Black History-themed video clips; and get more information about the Because of Them, We Can campaign™ by visiting www.nick.com/thanks