This week Thomas & Friends® will embark on exciting new adventures that will arrive on their very own YouTube channel! Mattel, Inc.’s preschool content development division HIT Entertainment and YouTube have teamed up to bring Thomas & Friends on an exciting new adventure!
The Thomas & Friends YouTube app will feature Thomas the Tank Engine™ having adventures in brand new digital shorts off the Island of Sodor in fascinating destinations like London, Paris, and New York City, and coming to life in children’s playrooms.
“Thomas & Friends and our entire portfolio of brands engages millions of children and families with exciting adventures, and our imaginative new short-form content continues that strong story-telling tradition,” said Sid Mathur, Vice President, HIT Entertainment, The Americas. “From airing thousands of hours of content with the best broadcasters for children around the world to launching content on exciting emerging platforms like the YouTube Kids app, we are thrilled to join with best in class partners to provide families with trusted and captivating entertainment in multiple formats and on all platforms where they are engaging with content.”
Starting in March, Mattel plans to introduce new Thomas & Friends shorts on the Thomas & Friends YouTube channel weekly and the content will be available via the new YouTube Kids app, which launched today.
“Exploration and experimentation are at the heart of our playful new Thomas & Friends content,” said Christopher Keenan, Vice President, Content and Executive Producer, HIT Entertainment. “With its global adventures and new production methods, along with classic songs and stories, the new YouTube videos enrich the world of Thomas & Friends and expand on what’s most loved by kids and families about their favorite number one engine, Thomas.”
The videos will be tagged on the Thomas YouTube channel with “World Tour”, and the first video, “Thomas & Friends: Thomas is Leaving the Island of Sodor”, teases Thomas’ new adventures.
The unique content will feature:
- Thomas Around the World: Videos styled in 2D comic strip style animation that take Thomas to exciting destinations across the globe.
- Live Action Playroom Shorts: Thomas comes to life as a toy in a child’s playroom.
- Thomas Comedy Showtime: A mash up of great moments and characters from the Island of Sodor. Each video is accompanied by humorous sports-style commentary analyzing events as they happen.
- Classic Songs: Favorite songs from the original Live Action television series set to new CG animation.
- Mr. Perkins’ Story Time: Everyone’s favorite Thomas & Friends driver returns to narrate classic tales from the classic Railway Series storybooks.
You can find the YouTube Kids app in Google Play and iTunes.