Duane Reade’s App Update Uses iBeacon Bluetooth Technology for iPhone

This month the Duane Reade drugstore chain in New York City released the first update to its app for iPhone including the integration of iBeacon for 10-select Duane Reade locations active as of May 1.

Duane Reade’s App Update Uses iBeacon Bluetooth Technology for iPhone

iBeacon is a technology Apple introduced with iOS 7 that uses Bluetooth Low Energy and geo-fencing to provide apps a new level of micro-location awareness.

The addition of iBeacon to the Duane Reade app vastly improves the customer in-store user experience with features such as lock screen notifications when initially approaching a select Duane Reade store location, coupon offers based on historical data and product reviews for timely content at the point-of-decision.

The update also adds to existing features in the Duane Reade iPhone app including: the new Weekly Ads & Coupons, Pill Reminder, DR Walk-In, Preferred Store, Shopping List, Steps and QuickPrints from Instagram.

iBeacon will initially be available at 10-select Duane Reade stores in Manhattan to test the viability of a further rollout. The Duane Reade iBeacon test store locations are:

51 W 51ST ST
22 W 48TH ST
661 8TH AVE
4 COLUMBUS CIR
771 8TH AVE
1350 BROADWAY
1627 BROADWAY
100 W 57TH ST
1370 AVENUE OF THE AMERICAS
1150 AVENUE OF THE AMERICAS

Duane Reade’s App Update Uses iBeacon Bluetooth Technology for iPhone

The 2.0 update is the first in a series of major app announcements planned for Duane Reade in 2014. The first wave of releases brings the app up-to-par with the features of the Walgreens award-winning iPhone app.

Through the app’s in-store mode, customers will have quick access to:
  • Their individual Balance® Rewards loyalty program barcode.
  • Paperless coupons scorecard indicating the specific number clipped and the savings associated with each.
  • A floor map displaying a bird’s eye view of the store location, product locator for item search and location plotting of the item via the in-store map.
  • Scanner options allow for instant product detailed item information.
  • Instant Instagram 4X4 prints directly to a Duane Reade location.
The app update is part of Duane Reade’s commitment to foster greater customer engagement with its value-added loyalty offers, including digital and social content initiatives tied to the in-store shopping experience.

To learn more about Duane Reade, visit - www.duanereade.com

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