Blue Jeans Go Green denim recycling program #bluejeansgogreen

Through the Blue Jeans Go Green program, the collected denim will be converted into housing insulation for communities in need.

From January 7 through January 31st, Fresh Produce customers that drop off unwanted denim at any of the brand's 24 stores will receive 15% off KUT, the new denim line from Fresh Produce.


Blue Jeans Go Green denim recycling program

"The beginning of a new year is always a lively time for us with new styles, colors and adventures on the horizon for our brand and our shoppers," says Mary Ellen Vernon, Fresh Produce Founder. "Recycling unwanted denim into a resource for communities in need is such a cool idea and represents who we are at the core of our brand. We are jazzed to be collaborating with Blue Jeans Go Green on this inspiring initiative as we bring denim back into Fresh Produce stores and online."
All denim will be accepted regardless of brand or quality. The collected denim will be shipped to Blue Jeans Go Green and converted into UltraTouchTM Denim Insulation by Bonded Logic, Inc.

For more information about the program, please visit www.BlueJeansGoGreen.org

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