RUUM American Kid's Wear Holiday Preview, Black Friday Deals & Newsletter

During their holiday preview RUUM American Kid's Wear highlighted lots of fashion options for boys and girls. The collection was broken down into 4 sections, that tapped into hot stylish 2013 trends. Below is a highlight from each collection.

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Note: I was invited as media to this event. No other compensation was received. Views expressed are always 100% my own.

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  • Northern Brights (Boys) - Winter cool meets nordic brights in this fun Holiday collection. Colors of bright lemon, winter corals and neon kelly green mix with royal blues, navy, cream and heather gray. Fun hoodies with retro ski inspired graphics layer over happy plaids in soft flannels. Mixed back to color bottoms, rugged denim and athletic pants for a look just out of the ski lodge. Intarsia fair isle sweaters and graphic thermal tees add texture and warmth. Fun stripes and humorous graphics complete the look.
  • Tailor Made (Boys) - Classic with a twist, Tailor Made is a nod to Holiday's past with a very modern spin. Vintage mixed with new, this is a perfect picture taking collection. Handsome plaids in traditional combinations of reds, winter grays, moonlight blues are layered with chunky fair isle sweaters. Neutral khakis play off the deep winter hues for a touch of classic. Retro tailoring with sweater vests and tweed vests, and tweed pants add holiday charm! 
  • Winter Skate (Boys) - Perfect for the skater boy, this winter skate group is downtown hip with cool grays, quirky colors such as washed jades, neon orange, prussian blues and teals with pops of winter yellow. Rugged denim play off the rad plaids with interesting color play combinations. Fun skate and motocross inspired graphic tees are easy layering pieces. Track jackets and pieced sweaters complete the look.

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  • Northern Brights (Girls) - Northern brights is cozy and vibrant, chock full of cuddly soft sweaters and super soft corduroy in bright colors. Color blocked fuzzy sweaters mix with chunky cables in neon kelly, neon lemon and hot pink. The fun holiday palette of color is grounded by denim, creams and neutral gray. Fun felted mini skirts with sequin trims are juxtaposed with furry vests in sumptuous creams, even hoodies have furry trims. Sparkle sweater dresses and sequin graphic hoodies give holiday shine.
  • Lady Luxe (Girls) - Lady like chic mixed with a cool Ruum girl spin. We love the mix of sequins and shine, metallic with tulle and lace. Pretty full skirts in tulle and lace with sprinklings of sequin trims make cute outfits with chunky and fuzzy sweaters. Metallic coated jeans in metal tones layered under pretty blazers and cardigans with a sweet graphic tee. Pretty color palette of metal shades, cosmetic colors and sumptuous pale pinks and grays.
  • Dark Opulence (Girls) - A new opulence shines for Ruum this holiday. Lace intermingles with sequins and texture in this darkly feminine collection. Full tulle skirts with flocked dots, sequined mini's and lurex dazzled pencil skirts are fun and easily an outfit maker. Peplum shell tops in sapphire sequins and bronzed sequins add some shine to her jeans. Boucle jackets layered over fun graphics enhance the look with a touch of texture and chic appeal. Lace dresses are a holiday must layered under lurex cardigans. Deep opulent colors such as berries, jasper greens, raspberry jam, sapphire are softened with lighter tones such as quartz lilacs and misty blues.

RUUM Black Friday Deals

RUUM American Kid's Wear is featuring huge savings starting on Wednesday with 40% off! This amazing deal goes until noon on Friday, and then 30% off the rest of the day.

RUUM Newsletter

RUUM American Kids Wear is excited to announce the launch of their newsletter just in time for the holidays! The November 2013 newsletter features interviews, craft ideas and the latest news and fashion from RUUM.




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