Nick Shop Opens In Toys "R" Us Times Square

I was invited as media to this event. No other compensation was received. Any personal views expressed are always 100% my own.

Recently Nickelodeon announced the launch of its 'Nick Shop' in Toys"R"Us Times Square.

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The Nick Shop's orange walls and columns are covered with cutting edge decor stencils of characters from Nickelodeon's animated series, with several interactive, touchscreen LED screens placed throughout. When guests walk near the space, they can interact with and explore the content using their hands to swipe and tap the screens.

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Located on Level One in Toys"R"Us Times Square, the 1,000 square foot Nick Shop features exclusive New York-branded products such as kids and adult apparel, accessories, plush toys, drinkware, home goods and more, featuring Nickelodeon characters including Dora the Explorer, Bubble Guppies, Team Umizoomi, Winx Club, SpongeBob SquarePants and Teenage Mutant Ninja Turtles.

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Items on the level one Nick Shop retail between $5.99 and $49.99. Customers can also find more Nickelodeon products on Level Two of Toys"R"Us Times Square.

The Nick Shop is now open to the public during regular business hours: Sunday-Friday, 10:00 a.m.-11:00 p.m. and Saturday, 9:00 a.m.-11:00 p.m.




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