Plum Organics "The Full Effect" Super Smoothie Tackles Kids Food Insecurity

With a mission of nourishing babies and toddlers to ensure brighter futures, Plum Organics has officially launched its social impact program, The Full Effect, dedicated to nourishing food insecure babies and toddlers across the United States.

Plum Organics The Full Effect Super Smoothie

More than 16 million children in the U.S. are food insecure, with serious long-term implications to their health.

Food Insecurity in the U.S.: A Nutrition Crisis, Not a Calorie Crisis
  • 1 out of 5 American children are food insecure, stemming from poverty[i]
  • The #1 "vegetable" fed to toddlers in the U.S. is the French fry[ii]
  • 1 out of 3 babies are overweight or obese by nine-month-old[iii]

"Food insecurity and obesity are two sides of the same coin in America. Hunger here is not only about an inadequate access to calories, but more commonly, a lack of proper nutrients. Access to the right balance of micronutrients is especially important during the developmentally critical first three years of a child's life," said Plum Organics' pediatric advisor Dr. Alan Greene. "Without proper nutrition during this critical developmental window, we see long-term implications on a child's physical and mental health as well as academic achievements."

To launch The Full Effect, Plum has announced the release of a new Super Smoothie essential nutrition pouch designed for donation to babies and toddlers in need, and has committed to giving away half a million of the pouches in 2013.

The Plum Organics Super Smoothie, was developed in partnership with Plum's pediatric advisor Dr. Alan Greene and with input from the non-profit community. Packaged in a BPA-free spouted pouch, the Super Smoothie is packed with accessible super foods including spinach, carrots, apples, white beans, oats, and chia, providing a nutritionally dense, produce-based alternative to the carbohydrate, sodium, and fat-filled foods most commonly found in a food insecure diet.

Plum and Participant Media have teamed up again to ask the public to lend their social media voice to the issue of food insecurity and hunger in the U.S. Starting April 10th, people can get involved by visiting PlumOrganics website to receive targeted messages for posting on their Twitter and Facebook profiles. These localized messages are powered by Participant Media's social action platform, Take Your Place.

To learn more and lend your voice to this issue, on April 10, 2013 visit - www.PlumOrganics.com/TheFullEffect

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