Matchbox Heroes Wanted: $60,000 college scholarship grand prize #MatchboxHeroesWanted

To commemorate its 60 year anniversary, Matchbox® is kicking off a three-month national campaign to honor heroes-in-training - the children who play with, and inspire, Matchbox®. The campaign includes the Matchbox® Heroes Wanted™ Promotion with a hero-sized $60,000 college scholarship as the grand prize!

Matchbox® Heroes Wanted™ Promotion with $60,000 college scholarship grand prize

This contest asks parents to celebrate the heroic attributes of their children by submitting a picture of their child dressed as their favorite real-life icon, along with a caption explaining why they are a true Matchbox® hero.

Anyone with a child between 3 and 10 years old can enter the contest now through May 13, 2013. Submissions will be showcased on the Matchbox® Heroes Wanted™ Facebook gallery and are automatically entered to win the grand prize - a $60,000 college scholarship!

Sixty prize pack giveaways will be awarded weekly consisting of a Matchbox® branded gift box, a personalized photo-frame thank you card and four heroic Matchbox® vehicles.

To learn more about the contest and read stories from the heroes that inspired Matchbox® vehicles, check out

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