"We Are Doc McStuffins" Interstitials on Disney Junior for Black History Month

In celebration of Black History Month, Disney Junior will debut "We Are Doc McStuffins" interstitials featuring Doc McStuffins, a young African-American girl who aspires to be a doctor like her mom, alongside three real life female African-American physicians sharing what their jobs entail, and saluting their heroes.


The interstitials will begin airing on Disney Channel and Disney Junior on FRIDAY, FEBRUARY 1 (10:25 a.m. ET/PT and 4:25 p.m. ET/PT, respectively) following a new "Doc McStuffins" Valentine's Day themed episode. Additional interstitials featuring the three doctors will begin rolling out in the spring and will air regularly on both platforms.

Since its March 2012 premiere, "Doc McStuffins" has garnered worldwide attention for its portrayal of a young girl who runs a clinic for her stuffed animals and toys out of her backyard playhouse. Additionally, the series inspired a group of female African-American physicians to begin a "movement" they coined, "We Are Doc McStuffins."

Seeing a reflection of themselves in the Doc character and the opportunity to inspire young girls, the group grew to form the Artemis Medical Society, an organization of over 2500 female African-American physicians and medical students from around the world.

The interstitials feature three of the founding members of the "We Are Doc McStuffins" movement - Dr. Myiesha Taylor, an emergency doctor based in Dallas; Dr. Aletha Maybank, a pediatrician in New York City; and Dr. Naeemah Ghafur, a family doctor in Los Angeles who provides specialized care for the underserved, including the elderly and patients with high-risk illnesses.



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1 comments:

  1. We love it! It's great inspiration for LO's & the lessons learned, manners taught are so important!

    @janeeric03

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