Reading Rainbow App & Nat Geo Kids Partnership to Expand Digital Library

Last year, when I interviewed LeVar Burton about The Reading Rainbow App, one of the things he shared was that he and his team are working to develop the app in many different ways. Seems Levar and his team has been very busy indeed because it was recently announced that Reading Rainbow and National Geographic Kids have formed a new partnership to further strengthen the reading subscription app.

Reading Rainbow and National Geographic Kids Partnership

As a result of the National Geographic Kids partnership, in early 2013 Reading Rainbow will launch a branded island featuring books from National Geographic Kids’ most popular series, including

  • Picture the Seasons, books filled with photography that captures the essence of different seasons.
  • National Geographic Readers, easy-to-read books about subjects kids care about.
  • National Geographic Little Kids Look & Learn series of picture books for pre-readers.

Reading Rainbow has also added a new “Awesome People” island. Here, children discover dozens of new books and video field trips about heroes, important historical figures and everyday people who make a difference. Children can journey on exciting video field trips, connecting the books they read to the world they live in. Exclusive real-world segments include a look into the Oval Office, an exciting view of Air Force One, and a visit to the Tomb of the Unknown Soldier at Arlington National Cemetery.

In addition, the new island debuts an all new video series titled “I Love My Job Because…,” introducing children to the world of possibilities of who they can become one day.

“I promised parents and children that the Reading Rainbow App would continually evolve, and with this major partnership with National Geographic Kids, we deliver on that promise,” said RRKidz Co-Founder LeVar Burton. “With hundreds of books and video field trips in our library, and more being added every week, our App continues to be the best resource for children to develop the love of reading that is so important to their futures.”

To download the Reading Rainbow App go to the App Store or for more information, visit www.ReadingRainbow.com 

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