“Stop Zombie Mouth” Event w PopCap Games & The American Dental Association

This week I attended a very scary event at Ripley's "Believe It Or Not!" in Times Square. What made the event scary was not all the spooky exhibits or even the zombies hiding in dark corners. No, what was really scary was the reason for the event. Tooth decay in children! *cue the screaming*

Stop Zombie Mouth PopCap Games and The American Dental Association

During the event I learned that
“Tooth decay is five times more prevalent than asthma and results in more than 51 million hours of missed school each year. Diet plays an important role in oral health. Too much sugar can lead to cavities down the road, which is why the ADA is proud to team up with PopCap on the ‘Stop Zombie Mouth’ campaign,” said Dr. William Calnon, President of the ADA.

Stop Zombie Mouth PopCap Games and The American Dental Association

The American Dental Association (ADA), a source of oral health-related information, and PopCap Games, a digital games creator and a division of EA, revealed a joint campaign aimed at encouraging good oral health among U.S. children and their parents.

According to a recent ADA/PopCap Halloween Consumer Children's Study
  • More than three fourths (78%) of kids surveyed agree with the statement “too much candy is bad for me,” and two thirds (67%) say they eat too much candy around Halloween.
  • 89% of responding children indicated that they would still like Halloween if it was less about candy and more about other types of fun.
  • 93% of all kids surveyed stated they would rather receive a free video game than a piece of candy while trick-or-treating.
  • 42% of children surveyed said they worry about getting cavities from eating too much candy around Halloween.

Stop Zombie Mouth PopCap Games and The American Dental Association

The “Stop Zombie Mouth” campaign will feature PopCap’s hit video game, Plants vs. Zombies as a tooth-friendly alternative to candy. PopCap will give away millions of copies of the game, more than a million free packs of game-inspired trading cards, and other themed items with tips to keep teeth healthy, brought to life by the title’s beloved “fundead” icons as well as new characters created just for the campaign.
“Tooth decay in children is almost entirely preventable,” said Dr. Jonathan Shenkin, ADA spokesperson on pediatric dentistry. “Brushing twice a day with fluoride toothpaste and eating a balanced diet can lead to improved oral health and improved overall health. Working collaboratively, we can educate whole families in a fun way about the importance of proper oral health behaviors.”
Parents and other adults who host trick-or-treating children on Halloween can obtain the free game coupons (redeemable for the full PC/Mac edition of Plants vs. Zombies) via participating ADA member dentists nationwide or by downloading them from www.stopzombiemouth.com

Please Note: I was invited as media to the event. No other compensation was received. Views expressed are always 100% my own.

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