H&M’s All for Children Collection Benefits UNICEF

This week H&M hosted a children’s event at the New York City Penn Station store with fun activities including dancing, face painting, arts & crafts and 25% off kids clothing!

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This event also gave shoppers a chance to check out H&M’s All for Children collection, which donates 25% of proceeds to UNICEF. This charitable collection features fun fashion and playtime dress-up pieces for kids ages 2-8 including tops, bottoms, jackets and sweaters as well as accessories for both boys and girls.

Prices range from $4.95 - $29.95 for accessories and $9.95 – $59.95 for apparel.

The collection will raise funds for H&M’s All for Children initiative to benefit UNICEF’s programs to improve the lives of children in Bangladesh.

During the event I was able to interview H&M and UNICEF spokesperson.


Jennifer Ward of H&M talks about All for Children collection which donates 25% of proceeds to UNICEF.


Kini Schoop of UNICEF talks about All for Children collection and the UNICEF trick or treat box.

The All for Children collection will be available at around 300 H&M locations worldwide. For more information on the H&M All for Children Collection, as well as store locations, visit www.hm.com

Please Note: I was invited as media to the event. No other compensation was received. Views expressed are always 100% my own.

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