tokidoki, the pop culture brand meaning “sometimes” in Japanese, is partnering with renowned diaper bag company, Ju-Ju-Be, on a brand new collection in stores now.
Launched in 2005 and known for its fun features, the definitive Ju-Ju-Be ‘Super-Smart’ bag is about to get super cool. Each bag will have the outstanding quality and detail Ju-Ju-Be is known for, including crumb drains and mommy pockets, with tokidoki’s signature urban prints, “Iconic” and “TD Dreams,” throughout eleven unique styles. Included in this collection are backpacks, wristlets, totes, and messenger bags that will appeal to consumers of all ages.
Stand-out features of the tokidoki x Ju-Ju-Be collection will include its exclusive trims and embossed linings, as well as co-branded pull zippers. All products are antimicrobial and machine washable with Teflon®-treated fabric to reduce odor and help prevent stains from sticking. Other notable features include ergonomically curved straps, memory foam changing pads, plenty of compartments for organization, insulated bottle pockets for climate control, and all metal hardware.
The collection will range from $18.00 - $188.00, and can be found in department and specialty stores as well as www.ju-ju-be.com and www.tokidoki.it