First Lady Michelle Obama & Sprout Let’s Move! PSA

Sprout, the 24-hour preschool television channel, First Lady Michelle Obama and LazyTown have teamed up to promote active, healthy lifestyles for preschoolers with a series of new Let’s Move! public service announcements designed specifically for children ages 2-5 and their families.

First Lady Michelle Obama & Sprout Let’s Move! PSA
"Kids need 60 minutes of physical activity each day to grow up healthy and strong,” said First Lady Michelle Obama. “That’s why it’s so important that kids get an early start on being active. Sportacus, Chica, and all their friends at Sprout are helping us inspire our kids to get moving at an early age and have fun doing it, which will help them build good habits to last a lifetime.”
The three PSAs, filmed in the East Room of The White House, feature First Lady Michelle Obama, Chica the Chicken, host of Sprout’s hit The Sunny Side Up Show, and larger-than-life action hero Sportacus from the popular LazyTown series.

The three Let’s Move! PSAs are:
  • "Remember Play" – 60-second parent-directed spot that opens with a series of images showcasing adults having fun playing games that they loved as children, including riding a tricycle and hopscotch. The scene cuts to First Lady Michelle Obama in the East Room of the White House playing a game of “Duck, Duck, Chicken” with Chica the Chicken, Sportacus, preschoolers and their parents. The First Lady delivers a message about the fun and importance of families getting active for 60 minutes a day.
  • "Duck, Duck, Chicken" – 30-second kid-directed spot that opens with the game of “Duck, Duck, Chicken” with First Lady Michelle Obama, Chica the Chicken, Sportacus, preschoolers and their parents. The First Lady reminds kids how important it is to play for at least an hour a day.
  • "Chicken Reporter" – 30-second and 60-second versions featuring Chica the Chicken interviewing First Lady Michelle Obama about her favorite way to be active while she hula hoops with preschoolers and Sportacus.
Debuting on Sprout during “Good Sport Week” and in celebration of the upcoming 2012 Summer Olympic Games, the Let’s Move! PSAs focus on promoting physical activity, healthy eating, the importance of play, and making simple lifestyle changes that can make a big difference.

The PSAs will also begin airing on NBC on July 28 during NBC Kids, a new Saturday morning block programmed by Sprout and designed specifically to address the developmental needs of preschool-aged children.

You can view the PSA at www.sproutonline.com/letsmove

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1 comments:

  1. I think it's great Michelle is involved with getting kids fit. She elevates the conversation and it's such an important topic.

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