On May 10, the Foundation invited over 100 girls from NYC homeless shelters and The Brooklyn Prom & Scholarship Project to select prom dresses, shoes, handbags and accessories from items donated by corporate and retail employees and stock from local Tommy Hilfiger stores.
"Prom night should be a special night for every girl, and we want that to be no different for those in shelter," said Homeless Services Commissioner Seth Diamond. "The Tommy Hilfiger Corporate Foundation’s event embodies the spirit of true New York generosity. We are thankful to have such a giving community partner in their Foundation."The Prom Dress Event was started in 2010 by Betsy Hilfiger, former Community Affairs Director of the Foundation, and Tommy Hilfiger VP, Kelly Molloy. Inspired by a scene from the film 27 Dresses and a closetful of bridesmaid outfits, the initiative gives a second life to dresses and accessories for high school girls looking for their prom dress.
Held in the Tommy Hilfiger People’s Place café, each girl works with a Tommy Hilfiger associate to find a dress that fits her preferences – long or short, v-neck or strapless, colorful or black and white. Each girl is promised her selection of a dress and one accessory from the items donated.
Tommy Hilfiger established The Tommy Hilfiger Corporate Foundation in December 1995 to help empower America’s youth. In September 2009 The Foundation expanded on a global basis, developing and supporting programs and partnerships around the world that help build and promote healthy communities by supporting education, health and cultural programs.