Fisher-Price & Nickelodeon Preschool Toy Agreement Extended

Mattel Fisher-Price and Nickelodeon recently announced a renewal of their global licensing partnership to develop toys based on Nickelodeon’s preschool programs. As preschool master toy licensee, Fisher-Price, will develop toys from preschool TV series airing on Nickelodeon and Nick Jr. networks. Key product categories including infant and preschool toys, plush, figures, preschool vehicles, and play sets are covered under the agreement.

Umizoomi Counting Umi Car

Highlights for 2012 include a new toy line developed for top-rated preschool math series, Team Umizoomi. Preschoolers will build on math skills and concepts, like counting and measuring, while recreating their own action-packed adventures with the Come and Get Us!™ Counting Umi Car, available this Fall.
Gymnastics Dora

New Dora products for 2012 will include a dollhouse, dolls, play sets and more. Just in time for the 2012 Summer Olympics there's Gymnastics Dora doll. Kids can coach Dora through two gymnastic routines and seven unique moves, from splits to handstands to back bends, and more.

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