During the Toy Fair week I attended the Disney's preview event where Mickey Mouse and Minnie Mouse were joined by special guests Sharon Osbourne and David Arquette, voices of Mama Hook and Skully on cable TV's series "Jake and the Never Land Pirates" to present the toys to the audience.
Osbourne and Arquette were each presented with custom-made toys inspired by their characters, which will be donated to hospitals.
During the event, I also had a first look at the new assortment of toys inspired inspired by Mickey Mouse Clubhouse, Minnie's Bow-Toons, Jake and the Never Land Pirates and the upcoming Doc McStuffins, animated series premiering in spring 2012.
Key toys from the new Disney Junior toy line include:
Jake and the Never Land Pirates A brand new toy line releasing in June will feature plush, role play and accessories from Just Play and action-oriented play sets and figures from Fisher Price.
Doc McStuffins – Debuting next month, this imaginative animated series features six-year-old Doc McStuffins, who communicates with and heals stuffed animals and toys out of her backyard playhouse clinic. Little girls can nurture their own toys with a fun new assortment of products from Just Play
Minnie's Bow-Toons Highlighting the themes of friendship, fashion and travel, DCP will introduce an adorable pink and polka-dotted line of Minnie Mouse toys including kitchen and fashion-themed role play from Just Play and dolls and accessories from Fisher Price.
Mickey Mouse Clubhouse – Fisher Price has developed a new line featuring fun and interactive play sets, figures and vehicles inspired by the upcoming Mickey Mouse Clubhouse special, Mickey and Donald Have a Farm, premiering this fall. Mickey Mouse will also move like never before with a new feature plush.
Jake and the Never Land Pirates series airs daily during Disney Channel's Disney Junior programming block for kids age 2-7 and will have a major presence on the new 24-hour Disney Junior channel launching in the U.S. on Friday, March 23.
Please Note: As media I was invited to cover this event. No compensation was received. Views expressed are always 100% my own.