There seems to be no easy answer to the issue of paying bloggers to post content. Some companies want their information shared for free. Some in exchange for a provided product. While other companies don't mind as long as it's disclosed as "sponsored content".
Bloggers on the other hand are tired of "sharing" information that doesn't really provide much value for their blog and their community.
Recently I shared my thoughts on the subjects of compensation for a PRBreakfastClub post "Five Blogger Reactions to Review & Endorsement Compensation" Read more: http://prbreakfastclub.com/2011/07/18/blogger-reactions-compensation/
Most bloggers started blogging to share about their lives and interests not so much a marketing pitch. As a blogger who has received my share of offers to "share" a companies important message I also understand the bloggers side of "sharing" involves more then just putting up the actual blog post.
Like most bloggers anything I post on my blog also get shared to my community on twitter, facebook and other social networks I have connects to. Those social media connects have taken me hours, days and yes even years to build up in numbers and more important in trust. It's that trust and connection that companies want to tap into because it has value. Yes value.
At some point there will be a cost factor for access to a bloggers valuable social connections. What happens then?
Recently within the compensation for bloggers conversations, I've started hearing (reading) about the term pay for play. With the holiday season and gift guide requests fast approaching I wanted to share an post from MamaDweeb sharing a bit about what that terms means
Definition of pay for play in public relations
It's always interesting to me to see a comparison between bloggers and journalists. But my comments and thoughts on that will have to wait for another blog post. For now what do YOU think about this issue of bloggers and "pay for play"?
photo credit: blogtap.net