June 17, 2011

Wendy's Father's Day Frosty Weekend Honor Dads & Raising Funds 4 Adoptions



From now through Father's Day, a cool Frosty from Wendy's can help warm the hearts of thousands of children seeking adoptive families. Even "virtual" Frostys will do the trick!
Wendys Fathers Day Frosty
The fifth annual Father’s Day Frosty Weekend will take place Saturday, June 18 and Father’s Day Sunday, June 19, when participating Wendy’s nationwide will donate 50-cents for every Frosty product sold to support Wendy’s Wonderful Kids, a signature program of the Dave Thomas Foundation for Adoption which finds permanent adoptive families for children in foster care waiting to be adopted.

The fun – and fund-raising – begins now, as customers can honor dads while helping the cause of Wendy's Wonderful Kids in several other innovative ways. Now through Sunday, June 19, the following designated Treat it Forward social media interactions – on Twitter, Facebook and Foursquare – will result in additional 50-cent donations (to a total of $50,000) from Wendy's to benefit Wendy's Wonderful Kids. They include:
  • Twitter – Use the Treat it Forward application on http://www.facebook.com/frosty (Treat it Fwd tab), or use the hashtag: #TreatItFwd. A donation will be made, by Wendy's, for each designated tweet or re-tweet made from Treat it Forward.
  • Facebook – Send a Facebook friend a "virtual" Frosty, or tell friends about Father's Day Frosty Weekend through the Facebook application found on www.facebook.com/frosty (Treat it Fwd tab); as a result, Wendy's will make a donation.
  • Also, from Facebook, on Father's Day Weekend only (June 18 and 19), offer a "Here's to You, Dad!" Frosty "virtual toast" by snapping a photo of you raising your Frosty cup to Dad, tagging it with the words "Wendy's Father's Day Frosty Weekend" and posting it to Wendy's Facebook wall or tweeting it. This, too, will result in a donation from Wendy's.
  • Foursquare – Every person that 'checks-in' to a Wendy's during Father's Day Weekend only (June 18 and 19) will result in a donation from Wendy's.
Since its inception in 2007, Father’s Day Frosty Weekend has raised more than $6.2 million for the Dave Thomas Foundation for Adoption. This year, Wendy’s hopes to raise another $1.7 million, enough money to fund about 25 adoption recruiters who work through Wendy’s Wonderful Kids to find permanent homes for children who have waited too long – five years or more -- for a forever family. To date, 2,206 children have been adopted through Wendy’s Wonderful Kids, and several thousand more are pending.

For more information, visit http://www.facebook.com/frosty

For more information about The Dave Thomas Foundation for Adoption, visit http://www.DaveThomasFoundation.org or call 1-800-ASK-DTFA

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3 comments:

Vida said...

I love when corporations get charitable! I suppose we MUST get frosties this weekend!

Nikki @ Mommy Factor said...

I know it's going to be hard getting all those frostiest but you have to support the cause :)

GayNYCDad said...

I love Dave Thomas's legacy, especially as an adoptive dad!
Thanks for this post.
Mitch

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