From now through Father's Day, a cool Frosty from Wendy's can help warm the hearts of thousands of children seeking adoptive families. Even "virtual" Frostys will do the trick!
The fun – and fund-raising – begins now, as customers can honor dads while helping the cause of Wendy's Wonderful Kids in several other innovative ways. Now through Sunday, June 19, the following designated Treat it Forward social media interactions – on Twitter, Facebook and Foursquare – will result in additional 50-cent donations (to a total of $50,000) from Wendy's to benefit Wendy's Wonderful Kids. They include:
- Twitter – Use the Treat it Forward application on http://www.facebook.com/frosty (Treat it Fwd tab), or use the hashtag: #TreatItFwd. A donation will be made, by Wendy's, for each designated tweet or re-tweet made from Treat it Forward.
- Facebook – Send a Facebook friend a "virtual" Frosty, or tell friends about Father's Day Frosty Weekend through the Facebook application found on www.facebook.com/frosty (Treat it Fwd tab); as a result, Wendy's will make a donation.
- Also, from Facebook, on Father's Day Weekend only (June 18 and 19), offer a "Here's to You, Dad!" Frosty "virtual toast" by snapping a photo of you raising your Frosty cup to Dad, tagging it with the words "Wendy's Father's Day Frosty Weekend" and posting it to Wendy's Facebook wall or tweeting it. This, too, will result in a donation from Wendy's.
- Foursquare – Every person that 'checks-in' to a Wendy's during Father's Day Weekend only (June 18 and 19) will result in a donation from Wendy's.
For more information, visit http://www.facebook.com/frosty
For more information about The Dave Thomas Foundation for Adoption, visit http://www.DaveThomasFoundation.org or call 1-800-ASK-DTFA