Last year, Holiday Inn completed a $1 billion re-launch and rebranding – the largest of its kind in the hospitality industry – including everything from new signage to replacing old paisley bedspreads with white bedding. Now, the hotel franchise is going BIG again.
In June of this year, Holiday Inn will launch the Social Hub – a new, swanky design concept that combines the front desk, restaurant, bar and business center into an open 5,000-square-foot area for the whole family to eat, play and socialize all in the same space.
Holiday Inn Social Hub Features:
- A menu that facilitates sharing, with a particular focus on owning the evening social occasion (including grilled macaroni and cheese sandwiches with tomato soup dipping sauce, a variety of fresh market salads, and sweet marshmallow fudge waffle sandwiches to satiate the sweet and savory palettes (let me know if you would like to see the full menu).
- An area that allows for eating/drinking/working anywhere in the space—at traditional dinner tables, at the bar, outside, or on a variety of soft seating options such as couches or individual lounge chairs.
- Flexible seating and spaces to accommodate active and passive interests. A fire pit outside, a media lounge, multiple big screen TVs, good food/beverage all lend themselves to relaxation.
- A bar area that functions as a café during the day and chic bar in the evenings
About Holiday Inn
With nearly 1,300 hotels worldwide, Holiday Inn Hotels is the most widely recognized lodging brand in the world. The casual atmosphere and amenities such as meeting and on-site business facilities, KidSuites rooms and, Kids Eat and Stay Free programs, demonstrate the long-standing commitment of Holiday Inn Hotels and Resorts to serving travelers and have helped to establish the brand as “America’s Favorite Hotel.”
For more information about Holiday Inn and Holiday Inn Resorts, including IHG’s new vacation resort brand Holiday Inn Club Vacations, or to book reservations, call 1-800-HOLIDAY begin_of_the_skype_highlighting 1-800-HOLIDAY end_of_the_skype_highlighting or visit www.holidayinn.com
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4/27/2011 12:46:00 PM
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1 comments:
Wow, that is a big change for this hotel chain! Good to know!
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